Social media is becoming a force to be reckoned with in terms of building your company’s brand equity and strength. And according to brand expert Jennifer Bourn, there are a handful of steps you ought to take to maintain and build your brand’s value: 1. Secure your social media brand: Register your name and business…
Tag Archive: Social media
Tech Tuesdays: 5+ social marketing start-up tips for your small business.
For those who still aren’t sold on the social media phenomenon, these and these numbers ought to get your attention, or at least give you pause: Social media adoption by small businesses doubled in 2009 from 12% to 24%. 59% of small businesses with a social media presence say it has provided value. 49% say…
Branded Content 101
By Chris Advansun, Digital Content Strategist, Venture Communications All forms of marketing come down to good content. Search engine marketing attempts to attract users to what? Content. It could be a blog post, product demo, sales page, a Facebook page or a how-to video. But it’s all content. The same is true of social media;…
Six simple strategies to build your brand online for more impact and income
By Jan Marie Dore In this age of new media and new marketing, the rules for marketing professional-service businesses have changed dramatically. Yet, many service-based businesses are not keeping up with the times and may fall behind the leaders in their marketplace who are embracing the new media models to build their brand online. Having…
Moving Marketing From Your Eyes To Your Hands
By Mitch Joel – President, Twist Image & author of Six Pixels of Separation I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words “Social Media” as if it’s like saying, “I need a 30-second spot.” It’s a mistake. We keep on making…
Tech Tuesdays: Who says Canadians are social butterflies?
The cynical among us might be tempted to call the social media craze a fad. But if the results of new studies by Cossette and Coleman Parkes Research are any indication, social media vehicles like Facebook, Twitter and blogging are rapidly becoming to email what Blu-Ray or DVD was to VHS (remember that?). And because…
Tech Tuesdays: The power of the crowd.
Mention crowdsourcing to members of the pre-Internet generation and they’re liable to imagine scenes from old Frankenstein movies of angry mobs carrying torches and waving pitchforks. But the fact is – crowdsourcing can be a powerful and inexpensive collaborative tool to help your small business involve customers and experts at large with the successful development…
Is social media a trend that's too big for your business to ignore?
If it felt like everyone was talking about Twitter last year, it wasn’t your imagination. According to the Global Language Monitor, which documents, analyzes and tracks trends in language, Twitter was the top word of 2009, beating out other trendy words like H1N1, 2.0, Deficit and, of course, Obama. That’s not all. According to Nielsen…
Take stock of yesterday and start fresh tomorrow – Part 2
By Donna Marrin Yesterday, I supplied the first in a series of questions to help you assess the 2009 business year before determining your plan for the year ahead. Continue your assessment using the questions below and use the results to guide your 2010 plan. 7. Is there a local or online business network available…
Tech Tuesdays: Best Blogging Platforms
Coke or Pepsi? Mac or PC? Uma or Oprah? Ask any experienced blogger which platform is best for your small business and you’re liable to get a very specific response. Ask another and you’ll likely get an equally specific opposing opinion. That can make it a challenge for a novice to decide between platforms like…
Tag Archive: Social media
7 ways to build your brand with social media and 3 ways to ruin it.
Social media is becoming a force to be reckoned with in terms of building your company’s brand equity and strength. And according to brand expert Jennifer Bourn, there are a handful of steps you ought to take to maintain and build your brand’s value: 1. Secure your social media brand: Register your name and business…
Tech Tuesdays: 5+ social marketing start-up tips for your small business.
For those who still aren’t sold on the social media phenomenon, these and these numbers ought to get your attention, or at least give you pause: Social media adoption by small businesses doubled in 2009 from 12% to 24%. 59% of small businesses with a social media presence say it has provided value. 49% say…
Branded Content 101
By Chris Advansun, Digital Content Strategist, Venture Communications All forms of marketing come down to good content. Search engine marketing attempts to attract users to what? Content. It could be a blog post, product demo, sales page, a Facebook page or a how-to video. But it’s all content. The same is true of social media;…
Six simple strategies to build your brand online for more impact and income
By Jan Marie Dore In this age of new media and new marketing, the rules for marketing professional-service businesses have changed dramatically. Yet, many service-based businesses are not keeping up with the times and may fall behind the leaders in their marketplace who are embracing the new media models to build their brand online. Having…
Moving Marketing From Your Eyes To Your Hands
By Mitch Joel – President, Twist Image & author of Six Pixels of Separation I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words “Social Media” as if it’s like saying, “I need a 30-second spot.” It’s a mistake. We keep on making…
Tech Tuesdays: Who says Canadians are social butterflies?
The cynical among us might be tempted to call the social media craze a fad. But if the results of new studies by Cossette and Coleman Parkes Research are any indication, social media vehicles like Facebook, Twitter and blogging are rapidly becoming to email what Blu-Ray or DVD was to VHS (remember that?). And because…
Tech Tuesdays: The power of the crowd.
Mention crowdsourcing to members of the pre-Internet generation and they’re liable to imagine scenes from old Frankenstein movies of angry mobs carrying torches and waving pitchforks. But the fact is – crowdsourcing can be a powerful and inexpensive collaborative tool to help your small business involve customers and experts at large with the successful development…
Is social media a trend that's too big for your business to ignore?
If it felt like everyone was talking about Twitter last year, it wasn’t your imagination. According to the Global Language Monitor, which documents, analyzes and tracks trends in language, Twitter was the top word of 2009, beating out other trendy words like H1N1, 2.0, Deficit and, of course, Obama. That’s not all. According to Nielsen…
Take stock of yesterday and start fresh tomorrow – Part 2
By Donna Marrin Yesterday, I supplied the first in a series of questions to help you assess the 2009 business year before determining your plan for the year ahead. Continue your assessment using the questions below and use the results to guide your 2010 plan. 7. Is there a local or online business network available…
Tech Tuesdays: Best Blogging Platforms
Coke or Pepsi? Mac or PC? Uma or Oprah? Ask any experienced blogger which platform is best for your small business and you’re liable to get a very specific response. Ask another and you’ll likely get an equally specific opposing opinion. That can make it a challenge for a novice to decide between platforms like…
Tag Archive: Social media
7 ways to build your brand with social media and 3 ways to ruin it.
Social media is becoming a force to be reckoned with in terms of building your company’s brand equity and strength. And according to brand expert Jennifer Bourn, there are a handful of steps you ought to take to maintain and build your brand’s value: 1. Secure your social media brand: Register your name and business…
Tech Tuesdays: 5+ social marketing start-up tips for your small business.
For those who still aren’t sold on the social media phenomenon, these and these numbers ought to get your attention, or at least give you pause: Social media adoption by small businesses doubled in 2009 from 12% to 24%. 59% of small businesses with a social media presence say it has provided value. 49% say…
Branded Content 101
By Chris Advansun, Digital Content Strategist, Venture Communications All forms of marketing come down to good content. Search engine marketing attempts to attract users to what? Content. It could be a blog post, product demo, sales page, a Facebook page or a how-to video. But it’s all content. The same is true of social media;…
Six simple strategies to build your brand online for more impact and income
By Jan Marie Dore In this age of new media and new marketing, the rules for marketing professional-service businesses have changed dramatically. Yet, many service-based businesses are not keeping up with the times and may fall behind the leaders in their marketplace who are embracing the new media models to build their brand online. Having…
Moving Marketing From Your Eyes To Your Hands
By Mitch Joel – President, Twist Image & author of Six Pixels of Separation I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words “Social Media” as if it’s like saying, “I need a 30-second spot.” It’s a mistake. We keep on making…
Tech Tuesdays: Who says Canadians are social butterflies?
The cynical among us might be tempted to call the social media craze a fad. But if the results of new studies by Cossette and Coleman Parkes Research are any indication, social media vehicles like Facebook, Twitter and blogging are rapidly becoming to email what Blu-Ray or DVD was to VHS (remember that?). And because…
Tech Tuesdays: The power of the crowd.
Mention crowdsourcing to members of the pre-Internet generation and they’re liable to imagine scenes from old Frankenstein movies of angry mobs carrying torches and waving pitchforks. But the fact is – crowdsourcing can be a powerful and inexpensive collaborative tool to help your small business involve customers and experts at large with the successful development…
Is social media a trend that's too big for your business to ignore?
If it felt like everyone was talking about Twitter last year, it wasn’t your imagination. According to the Global Language Monitor, which documents, analyzes and tracks trends in language, Twitter was the top word of 2009, beating out other trendy words like H1N1, 2.0, Deficit and, of course, Obama. That’s not all. According to Nielsen…
Take stock of yesterday and start fresh tomorrow – Part 2
By Donna Marrin Yesterday, I supplied the first in a series of questions to help you assess the 2009 business year before determining your plan for the year ahead. Continue your assessment using the questions below and use the results to guide your 2010 plan. 7. Is there a local or online business network available…
Tech Tuesdays: Best Blogging Platforms
Coke or Pepsi? Mac or PC? Uma or Oprah? Ask any experienced blogger which platform is best for your small business and you’re liable to get a very specific response. Ask another and you’ll likely get an equally specific opposing opinion. That can make it a challenge for a novice to decide between platforms like…
Tag Archive: Social media
7 ways to build your brand with social media and 3 ways to ruin it.
Social media is becoming a force to be reckoned with in terms of building your company’s brand equity and strength. And according to brand expert Jennifer Bourn, there are a handful of steps you ought to take to maintain and build your brand’s value: 1. Secure your social media brand: Register your name and business…
Tech Tuesdays: 5+ social marketing start-up tips for your small business.
For those who still aren’t sold on the social media phenomenon, these and these numbers ought to get your attention, or at least give you pause: Social media adoption by small businesses doubled in 2009 from 12% to 24%. 59% of small businesses with a social media presence say it has provided value. 49% say…
Branded Content 101
By Chris Advansun, Digital Content Strategist, Venture Communications All forms of marketing come down to good content. Search engine marketing attempts to attract users to what? Content. It could be a blog post, product demo, sales page, a Facebook page or a how-to video. But it’s all content. The same is true of social media;…
Six simple strategies to build your brand online for more impact and income
By Jan Marie Dore In this age of new media and new marketing, the rules for marketing professional-service businesses have changed dramatically. Yet, many service-based businesses are not keeping up with the times and may fall behind the leaders in their marketplace who are embracing the new media models to build their brand online. Having…
Moving Marketing From Your Eyes To Your Hands
By Mitch Joel – President, Twist Image & author of Six Pixels of Separation I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words “Social Media” as if it’s like saying, “I need a 30-second spot.” It’s a mistake. We keep on making…
Tech Tuesdays: Who says Canadians are social butterflies?
The cynical among us might be tempted to call the social media craze a fad. But if the results of new studies by Cossette and Coleman Parkes Research are any indication, social media vehicles like Facebook, Twitter and blogging are rapidly becoming to email what Blu-Ray or DVD was to VHS (remember that?). And because…
Tech Tuesdays: The power of the crowd.
Mention crowdsourcing to members of the pre-Internet generation and they’re liable to imagine scenes from old Frankenstein movies of angry mobs carrying torches and waving pitchforks. But the fact is – crowdsourcing can be a powerful and inexpensive collaborative tool to help your small business involve customers and experts at large with the successful development…
Is social media a trend that's too big for your business to ignore?
If it felt like everyone was talking about Twitter last year, it wasn’t your imagination. According to the Global Language Monitor, which documents, analyzes and tracks trends in language, Twitter was the top word of 2009, beating out other trendy words like H1N1, 2.0, Deficit and, of course, Obama. That’s not all. According to Nielsen…
Take stock of yesterday and start fresh tomorrow – Part 2
By Donna Marrin Yesterday, I supplied the first in a series of questions to help you assess the 2009 business year before determining your plan for the year ahead. Continue your assessment using the questions below and use the results to guide your 2010 plan. 7. Is there a local or online business network available…
Tech Tuesdays: Best Blogging Platforms
Coke or Pepsi? Mac or PC? Uma or Oprah? Ask any experienced blogger which platform is best for your small business and you’re liable to get a very specific response. Ask another and you’ll likely get an equally specific opposing opinion. That can make it a challenge for a novice to decide between platforms like…
