by Jeff Mowatt Question: what are two words that will become increasingly important to customers over the next decade? The answer, according to marketing guru Frank Luntz, is ”hassle free”. Customers are fed up with being forced to jump through hoops. Yet bizarrely, even in a slow economy, companies are actually becoming more difficult for customers to do…
Tag Archive: Marketing
Promote Yourself To Success
By Eric Gilboord In addition to or independent of regular advertising activities, there is another area of marketing known as sales promotion. This includes special promotional activities like trade programs to sell more products to your distribution system, consumer programs for sales to end users, sampling, discounts, two-for-ones, bonus packs, premiums, contests, cross-company tie-ins and…
The Most Dangerous Myth About Prospecting
By Steve Slaunwhite Recently, I’ve been coming across a lot of misinformation about prospecting. “You have to make a lot of cold calls,” one guru insists. “You must send out hundreds of pitch letters,” another advises. “You have to post five times a day on social media sites,” still another recommends. What these experts are…
Pay Attention!: How to Listen, Respond and Profit from Customer Feedback
By Ann Thomas and Jill Applegate Published by John Wiley & Sons ISBN: 9780470563557 Copyright (c) 2010 by Ann Thomas From the Book Jacket Your customers are talking about you. Are you listening? Whether they use social networks, online tools, or a myriad of other media, your customers are reviewing you, rating you, and ranting…
Five conditions for cultivating a successful Facebook strategy: PART TWO
By Darrell Cook 4. The best brand-building vehicle Rather than looking to sell products through your Facebook page, recognize that most Fans are seeking an educational experience. The more value-added information you can provide, the more your brand will become a trusted resource. As you begin your Facebook strategy, think about how you can help…
Five conditions for cultivating a successful Facebook strategy: PART ONE
By Darrell Cook Ok, you own a small business and you’re trying to figure out the best approach for using Facebook to help grow your brand, increase your sales and drive new customers. This can be challenging, as there is little enough time in your day to read a Facebook profile, let alone write and…
A creative approach: Five-steps to a more effective Market Position
By Mark Wardell Creativity is the most powerful tool you can use to make your marketing message memorable. But to use it properly it must first find its way into your marketing strategy. From here, the beginnings of a unique (ultimately unstoppable) market position can grow. To learn how to get there, read on. 1….
Thank God For a Good Recession: 7 No-Fail Strategies to Pull Ahead During Tough Times (Part Two of a Two-Part Series)
By Roxanne Emmerich 4. Run A Tight Ship Someone’s late for a meeting. Nobody calls the person on it. Next week, three people are late. That’s no coincidence. Eventually, there won’t be a meeting in the entire organization that starts within 15 minutes of the scheduled time. You have checklists required to make sure people…
23 Marketing Reasons Why Small Businesses Fail
By Eric Gilboord I was walking past a convenience store the other day and noticed a sign in the window. The sign read ‘No Change.’ It seems they were inundated with people who required change for the subway or for parking and they felt it was more important to keep all these potential customers out…
How do you foster innovation?
By Elaine Mah I was struck by a statement made by President Obama during his recent State of the Union address : “The first step in winning the future is encouraging American innovation.” What captivated me was the clarity of his vision, yet its successful execution is anything but clear. How do you foster innovation?…
Tag Archive: Marketing
Boosting your Business in a Slow Economy
by Jeff Mowatt Question: what are two words that will become increasingly important to customers over the next decade? The answer, according to marketing guru Frank Luntz, is ”hassle free”. Customers are fed up with being forced to jump through hoops. Yet bizarrely, even in a slow economy, companies are actually becoming more difficult for customers to do…
Promote Yourself To Success
By Eric Gilboord In addition to or independent of regular advertising activities, there is another area of marketing known as sales promotion. This includes special promotional activities like trade programs to sell more products to your distribution system, consumer programs for sales to end users, sampling, discounts, two-for-ones, bonus packs, premiums, contests, cross-company tie-ins and…
The Most Dangerous Myth About Prospecting
By Steve Slaunwhite Recently, I’ve been coming across a lot of misinformation about prospecting. “You have to make a lot of cold calls,” one guru insists. “You must send out hundreds of pitch letters,” another advises. “You have to post five times a day on social media sites,” still another recommends. What these experts are…
Pay Attention!: How to Listen, Respond and Profit from Customer Feedback
By Ann Thomas and Jill Applegate Published by John Wiley & Sons ISBN: 9780470563557 Copyright (c) 2010 by Ann Thomas From the Book Jacket Your customers are talking about you. Are you listening? Whether they use social networks, online tools, or a myriad of other media, your customers are reviewing you, rating you, and ranting…
Five conditions for cultivating a successful Facebook strategy: PART TWO
By Darrell Cook 4. The best brand-building vehicle Rather than looking to sell products through your Facebook page, recognize that most Fans are seeking an educational experience. The more value-added information you can provide, the more your brand will become a trusted resource. As you begin your Facebook strategy, think about how you can help…
Five conditions for cultivating a successful Facebook strategy: PART ONE
By Darrell Cook Ok, you own a small business and you’re trying to figure out the best approach for using Facebook to help grow your brand, increase your sales and drive new customers. This can be challenging, as there is little enough time in your day to read a Facebook profile, let alone write and…
A creative approach: Five-steps to a more effective Market Position
By Mark Wardell Creativity is the most powerful tool you can use to make your marketing message memorable. But to use it properly it must first find its way into your marketing strategy. From here, the beginnings of a unique (ultimately unstoppable) market position can grow. To learn how to get there, read on. 1….
Thank God For a Good Recession: 7 No-Fail Strategies to Pull Ahead During Tough Times (Part Two of a Two-Part Series)
By Roxanne Emmerich 4. Run A Tight Ship Someone’s late for a meeting. Nobody calls the person on it. Next week, three people are late. That’s no coincidence. Eventually, there won’t be a meeting in the entire organization that starts within 15 minutes of the scheduled time. You have checklists required to make sure people…
23 Marketing Reasons Why Small Businesses Fail
By Eric Gilboord I was walking past a convenience store the other day and noticed a sign in the window. The sign read ‘No Change.’ It seems they were inundated with people who required change for the subway or for parking and they felt it was more important to keep all these potential customers out…
How do you foster innovation?
By Elaine Mah I was struck by a statement made by President Obama during his recent State of the Union address : “The first step in winning the future is encouraging American innovation.” What captivated me was the clarity of his vision, yet its successful execution is anything but clear. How do you foster innovation?…
Tag Archive: Marketing
Boosting your Business in a Slow Economy
by Jeff Mowatt Question: what are two words that will become increasingly important to customers over the next decade? The answer, according to marketing guru Frank Luntz, is ”hassle free”. Customers are fed up with being forced to jump through hoops. Yet bizarrely, even in a slow economy, companies are actually becoming more difficult for customers to do…
Promote Yourself To Success
By Eric Gilboord In addition to or independent of regular advertising activities, there is another area of marketing known as sales promotion. This includes special promotional activities like trade programs to sell more products to your distribution system, consumer programs for sales to end users, sampling, discounts, two-for-ones, bonus packs, premiums, contests, cross-company tie-ins and…
The Most Dangerous Myth About Prospecting
By Steve Slaunwhite Recently, I’ve been coming across a lot of misinformation about prospecting. “You have to make a lot of cold calls,” one guru insists. “You must send out hundreds of pitch letters,” another advises. “You have to post five times a day on social media sites,” still another recommends. What these experts are…
Pay Attention!: How to Listen, Respond and Profit from Customer Feedback
By Ann Thomas and Jill Applegate Published by John Wiley & Sons ISBN: 9780470563557 Copyright (c) 2010 by Ann Thomas From the Book Jacket Your customers are talking about you. Are you listening? Whether they use social networks, online tools, or a myriad of other media, your customers are reviewing you, rating you, and ranting…
Five conditions for cultivating a successful Facebook strategy: PART TWO
By Darrell Cook 4. The best brand-building vehicle Rather than looking to sell products through your Facebook page, recognize that most Fans are seeking an educational experience. The more value-added information you can provide, the more your brand will become a trusted resource. As you begin your Facebook strategy, think about how you can help…
Five conditions for cultivating a successful Facebook strategy: PART ONE
By Darrell Cook Ok, you own a small business and you’re trying to figure out the best approach for using Facebook to help grow your brand, increase your sales and drive new customers. This can be challenging, as there is little enough time in your day to read a Facebook profile, let alone write and…
A creative approach: Five-steps to a more effective Market Position
By Mark Wardell Creativity is the most powerful tool you can use to make your marketing message memorable. But to use it properly it must first find its way into your marketing strategy. From here, the beginnings of a unique (ultimately unstoppable) market position can grow. To learn how to get there, read on. 1….
Thank God For a Good Recession: 7 No-Fail Strategies to Pull Ahead During Tough Times (Part Two of a Two-Part Series)
By Roxanne Emmerich 4. Run A Tight Ship Someone’s late for a meeting. Nobody calls the person on it. Next week, three people are late. That’s no coincidence. Eventually, there won’t be a meeting in the entire organization that starts within 15 minutes of the scheduled time. You have checklists required to make sure people…
23 Marketing Reasons Why Small Businesses Fail
By Eric Gilboord I was walking past a convenience store the other day and noticed a sign in the window. The sign read ‘No Change.’ It seems they were inundated with people who required change for the subway or for parking and they felt it was more important to keep all these potential customers out…
How do you foster innovation?
By Elaine Mah I was struck by a statement made by President Obama during his recent State of the Union address : “The first step in winning the future is encouraging American innovation.” What captivated me was the clarity of his vision, yet its successful execution is anything but clear. How do you foster innovation?…
Tag Archive: Marketing
Boosting your Business in a Slow Economy
by Jeff Mowatt Question: what are two words that will become increasingly important to customers over the next decade? The answer, according to marketing guru Frank Luntz, is ”hassle free”. Customers are fed up with being forced to jump through hoops. Yet bizarrely, even in a slow economy, companies are actually becoming more difficult for customers to do…
Promote Yourself To Success
By Eric Gilboord In addition to or independent of regular advertising activities, there is another area of marketing known as sales promotion. This includes special promotional activities like trade programs to sell more products to your distribution system, consumer programs for sales to end users, sampling, discounts, two-for-ones, bonus packs, premiums, contests, cross-company tie-ins and…
The Most Dangerous Myth About Prospecting
By Steve Slaunwhite Recently, I’ve been coming across a lot of misinformation about prospecting. “You have to make a lot of cold calls,” one guru insists. “You must send out hundreds of pitch letters,” another advises. “You have to post five times a day on social media sites,” still another recommends. What these experts are…
Pay Attention!: How to Listen, Respond and Profit from Customer Feedback
By Ann Thomas and Jill Applegate Published by John Wiley & Sons ISBN: 9780470563557 Copyright (c) 2010 by Ann Thomas From the Book Jacket Your customers are talking about you. Are you listening? Whether they use social networks, online tools, or a myriad of other media, your customers are reviewing you, rating you, and ranting…
Five conditions for cultivating a successful Facebook strategy: PART TWO
By Darrell Cook 4. The best brand-building vehicle Rather than looking to sell products through your Facebook page, recognize that most Fans are seeking an educational experience. The more value-added information you can provide, the more your brand will become a trusted resource. As you begin your Facebook strategy, think about how you can help…
Five conditions for cultivating a successful Facebook strategy: PART ONE
By Darrell Cook Ok, you own a small business and you’re trying to figure out the best approach for using Facebook to help grow your brand, increase your sales and drive new customers. This can be challenging, as there is little enough time in your day to read a Facebook profile, let alone write and…
A creative approach: Five-steps to a more effective Market Position
By Mark Wardell Creativity is the most powerful tool you can use to make your marketing message memorable. But to use it properly it must first find its way into your marketing strategy. From here, the beginnings of a unique (ultimately unstoppable) market position can grow. To learn how to get there, read on. 1….
Thank God For a Good Recession: 7 No-Fail Strategies to Pull Ahead During Tough Times (Part Two of a Two-Part Series)
By Roxanne Emmerich 4. Run A Tight Ship Someone’s late for a meeting. Nobody calls the person on it. Next week, three people are late. That’s no coincidence. Eventually, there won’t be a meeting in the entire organization that starts within 15 minutes of the scheduled time. You have checklists required to make sure people…
23 Marketing Reasons Why Small Businesses Fail
By Eric Gilboord I was walking past a convenience store the other day and noticed a sign in the window. The sign read ‘No Change.’ It seems they were inundated with people who required change for the subway or for parking and they felt it was more important to keep all these potential customers out…
How do you foster innovation?
By Elaine Mah I was struck by a statement made by President Obama during his recent State of the Union address : “The first step in winning the future is encouraging American innovation.” What captivated me was the clarity of his vision, yet its successful execution is anything but clear. How do you foster innovation?…
