By Rachel Swiednicki
You’re running a small business and don’t have time to think about what to wear – but think again. As the saying goes, ‘first impressions are the most important.’ What you wear to the first meeting with a potential client or customer says a lot about you and your company, since you represent your company and your company’s culture.
Granted, in today’s business world, corporate cultures keep evolving and many work environments are more relaxed than ever before. Small businesses tend to operate more casually, where a collarless shirt and khakis are considered appropriate. However, when meeting a new client for the first time or trying to win an account or generate new business, a good first impression is key.
Nowadays, there is no reason you should have to dig deep into your wallet for a tailored suit; there are plenty of ways to look sharp and not break the bank. There are many discounted clothing stores that offer great bargains on dress shirts, pants and jackets, as well as shoes.
While many small businesses and larger companies have dress code policies, here are some general rules to follow:
For the ladies:
- Stick with solid colours or a conservative suit
- Avoid low-cut tops
- Keep heels moderate
- Limit jewelry. Understated classic is always safe.
- Maintain a neat, professional hairstyle
- Wear skin-toned hosiery
- Tone down makeup and perfume
- Keep skirts knee length
For the men:
- Choose solid colours or a conservative suit
- A white, long-sleeved shirt is always safe
- Dark socks, professional shoes in good condition
- Limit your jewelry
- Maintain a neat, professional hairstyle
- Go easy on the aftershave
- Keep nails neatly trimmed
Rachel Swiednicki is a professional communicator, with ten years of experience in the communications industry. Eight of those years were spent as a journalist before moving into a career in public relations/corporate communications.
