Posts Tagged ‘Entertainment/Culture’

By David J Dempsey 
Published by McGraw-Hill   ISBN: 9780071739948
Copyright © 2010 by David J Dempsey

If you want to learn how to give the best presentation of your life and get noticed by those in charge, you should learn from the best. David Dempsey is just that—an executive presentation skills coach and global consultant who has worked with some of the most powerful CEOs in the world. In his book, he reveals his famous eight-step program, a complete step-by-step system that will help dramatically improve your speaking skills, build your personal confidence, capture the attention of the higher-ups, and achieve your professional goals.

He’ll also teach you how to tailor and target your speech for any audience in any situation and incorporate personal stories to make your ideas come alive. Dempsey’s book brilliantly addresses every single aspect of the presentation process—from early research and planning to last-minute preparations, and from onstage performance to post-speech Q&As.

It’s all there: the tools, techniques, and tricks of the trade top-level professionals will expect you to have to move up the ladder. It’s everything you need to step up, stand, and speak with confidence and conviction… every time!

Excerpt:

“There is nothing mysterious about learning to speak with confidence.  It is a craft that anyone – even you steely naysayers – can master with initiative, tenacity, and this step by step blueprint for success. 

I have also learned that the notion of someone being a “born speaker” is a myth.  Not even the most renowned speakers – Barack Obama, Ronald Reagan, Bill Clinton – fit into that category.  Gifted speakers make it look effortless, but it never is.  Speaking is an art that you develop and constantly hone.”

ABOUT THE AUTHOR: David J. Dempsey, JD, is the president and CEO of Neon Zebra, LLC, an executive presentation skills coaching and consulting company. He is a veteran of the courtroom, as well as a business executive, a university professor, an acclaimed author, an award-winning speaker, and a presentation skills consultant for senior leaders at global and Fortune 500 companies. He is the author of Legally Speaking: 40 Powerful Presentation Principles Lawyers Need to Know, and he lives in Atlanta, GA.

By Rick Sloboda

Make it easy for visitors to share what they find on your site.

Godin liked the “send this page to a friend” functionality offered by some websites. By providing a little bit of information, such as name and email address, visitors could email pages to friends.

Since the publication of Godin’s book, the ability to share online information with friends and colleagues has grown exponentially. Facebook, LinkedIn and Twitter make it easy for visitors to share with their networks. Today, sharing a favourite blog post or YouTube video is as easy as a single click.

This kind of sharing has become an important marketing tool. By starting an online conversation with your customers and their networks, you can develop a stronger web presence and drive more sales.

The Best of Today’s Websites Emphasize Marketing, Not Technology

Websites have grown up, and many have adopted Godin’s ideas and recommendations. Technology has become a means, not an end. Websites are segmented to target different audiences. Sharing has become a critical marketing tactic and tool. So don’t lose too much sleep over that little monkey. He’s often getting his bananas, and some chocolate sauce too.

What do you think? Are websites doing a better job of meeting the needs of visitors? Which websites are setting new standards of excellence and which are stuck back in 2002?

Rick Sloboda is a Senior Web Copywriter at Webcopyplus, which helps designers and businesses boost online traffic, leads and sales with optimized web content. Clients range from independent retailers to some of the world’s largest service providers, including AT&T (formerly Cingular), Quest Diagnostics and Scotia Bank. Rick advocates clear, concise and objective website content that promotes readability and usability, and conducts web content studies with organizations in Europe and the U.S., including Yale University. He speaks frequently at web-related forums and seminars, including Small Business BC, Content Convergence & Integration, SUCCESS and HRMA. Rick also serves as a consultant to various organizations, such as the Web Development Advisory Committee at Vancouver, B.C.’s Langara College.

By Lucas Roberts

More questions to consider before you purchase a Mac:

4. Are you a speed demon? Do you need the fastest? The latest and greatest? Unless you are a multimedia professional or a power user, you will likely not be able to tell the difference between most current Macs (even comparing a base model to top of the line). I usually say: “It’s like the difference between a Porsche and a Lamborghini – they will both get you to the market, but one will be a bit faster.” If you are a speed demon, consider getting higher-end models or the Mac Pro tower. If you have a few seconds to spare every day, the base or mid-range model is fine.

5. How long do you want it to last? I’ve seen Macs last one year before full “write off” failure and I’ve seen them last 8+. The Mac that was the top of the line when you bought it will be considered faster for longer, near the tail end of its life. However, this is an interesting question because it assumes that the Mac will live beyond its three year AppleCare warranty (and yes, always buy AppleCare – Macs are just electronic devices too, and they can fail). I always recommend selling the Mac at around the two-year mark. This gets you the highest resale value and still provides one year of AppleCare warranty for the new buyer. Then, you can buy a brand new one!

6. A speed guide based on how you would use your Mac: Do you use your Mac mostly for email, word processing, Web browsing, with light music/video/picture activity? Any Mac will be great for you, including the base model of any machine. None of that takes much in the way of processor power, and you won’t need a lot of storage. Consider, however, that once you get a Mac, you may grow into doing more with multimedia – the Mac makes it easy and fun, and the iTunes store is very addictive. Just ask my credit card.

Do you do all that but with heavier music/video/picture activity? Any Mac with a large (and ideally, upgradeable) hard drive will be perfect. Music, video and pictures (all multimedia content) use a large amount of hard drive space, so you’ll want lots of space and the option to add more. On all Macs but the ‘Air,’ you can replace the internal hard drive with a much larger one later, and it won’t break the bank. The average 500GB hard drive is around $100, and labor is usually only an hour or two at around $85/hour, unless a custom software setup is needed.

Do you use any pro applications, like Photoshop or Final Cut Pro, or do you play any high-resolution games? I would always recommend the higher speed models, but you can usually get away with even the base model for these – they just won’t last as long in the professional world (see #5 above), and they won’t feel as peppy when working hard. If it’s for a teenager, they will likely whine if they need to play World of Warcraft on a lower-end machine. I was that teenager, long ago.

Do you push your machine to the limits? Do you use all the keyboard commands, and love a high-resolution screen? Aim for the top of the line MacBook Pro or iMac in that case. They’re deluxe and speedy little devils.

Do you stop at nothing to get the highest possible output and upgradeability in all capacities, or does your business depend on very high output and amazing horsepower? Mac Pro it is. Note, however, that to actually leverage a Mac Pro’s power, you will need to be very fast with your hands, skilled with application switching and multi-tasking, and very familiar with pro applications. Or, you might just be really impressed by its monolithic aluminum appearance.

Long story short:

For most business professionals in the working world, I would recommend either the base model MacBook Pro 13″ or the base model MacBook Pro 15″, with a large 24″ third-party screen (like Samsung or LG) and an external keyboard and Magic Mouse.

For home users, the white MacBook or base model MacBook Pro 13″ is great, unless you want a larger screen. For home users wanting a Desktop machine, even the base model iMac is fine, again unless you want a large screen.

If you need a machine just for travel, then the MacBook Air is a great machine. I would not recommend anyone use this as their primary and only machine, though, unless you get the top-of-the-line unit with 4GB RAM and the upgraded solid-state hard drive. Even then, it’s a pricy toy that will grow outdated pretty fast. The processor is slow (compared to current standards), out of the box. If you have it as a secondary laptop, just for traveling or going to business meetings, it’s awesome and very sexy.

Enjoy your new Mac… And the “new-Mac-smell” that comes with it.

Lucas Roberts, President and CEO, Macinhome Consulting Inc. Lucas started his career in Macintosh sales and troubleshooting in 2000, through his 3-year employment with Mac Station, an Apple Authorized retailer in the greater Vancouver area. He loved being a trusted resource for his customers, and his sales grew through word of  mouth. He continued his IT education with Hostway Corporation, providing phone and email technical support for Web and email hosting, domain name registration and all associated Internet technologies. While working at Hostway, Lucas built Macinhome during evenings and weekends, helping clients at all hours of the day. During his five-year term at Hostway, Lucas was quickly promoted to Senior Technical Support Supervisor in Hostway’s Vancouver office. In late 2007, when asked to relocate to manage Hostway’s head office in Chicago, he respectfully declined, leaving the company on good terms to build on Macinhome’s growing success. Now, he finds ways to help the Macinhome team provide the most patient and high-quality service possible, to their clients. Lucas also writes on his personal blog about how people relate with technology, “people + technology,” at: http://lucasroberts.com/ and spends his days trying to figure out how best to fix the world, one Mac at a time.

By: Randy Cooray

Canadians have finished their Thanksgiving leftovers and are now looking ahead to upcoming events like Halloween and the Christmas season. While the ‘season of giving’ can put a rather large dent in the wallet, those with a creative side will also “shell out” with no holds barred, for Hallowe’en.

While some costumes can be designed with old clothing or random household items, more elaborate costumes are purchased in boutiques where ‘the scariest time of the year’ is depended upon to generate the bulk of their revenue.

Malabar Limited has been in operation since 1923, and has seen a broad wave of trends during over 70-plus years of operation. They provide a slew of ideas for people in search of the perfect costume, including: A game show host, a flight attendant, a diva from the 1960s, and hundreds more.

“We get calls all the time from sets and movies. We also do clothing for weddings, if people are planning a baroque or Victorian theme,” says Marketing assistant, Shayla Duval, who says her company sees a lot of revenue from theatrical productions, the Pride Parade and more. “We have been around for so long that a large variety of people know about us.”

With Malabar’s long history, the organization has overcome hardships such as the most recent economic downturn. Duval mentions that, even still, they only focus on advertising during their busiest time of the year.

“We only do (print) advertising publicly during the Halloween season, and in some of the campus newspapers (collegiate-level),” says Duval, who mentioned Malabar’s recent involvement with Facebook and Twitter earlier this month. “Other than that, we send general postcards and email blasts to everyone on our mailing lists.”

Despite the customer allegiance that bigger box stores draw, Duval says that Malabar offers more viable options to customers.

“We have the rental side, consisting of theatrical-quality costumes. This is what we focus on; we offer a lot of expert advice. It’s not like these costumes are available at regular stores, and no one else specializes in this area. Halloween is big thing for us.”

Malabar has locations in Toronto and Ottawa. For more information, log on to www.malabar.net.

Marisa's Wedding Shower 07-12-09 432

 

Randy Cooray has been on both sides of the media spectrum working in the Public Relations field after five years in Journalism. From one-on-one interviews with professional athletes, to collaborating on breaking news stories. Randy is now a part of the corporate communications industry.

REWORK, by Jason Fried and David Heinemeier Hansson

clip_image002 Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf.

Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

What you really need to do is stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of “downsizing,” and artists who don’t want to starve anymore will all find valuable guidance in these pages.

logo_37signals-grayJason Fried is the co-founder and president of 37signals, the Chicago-based web-application company. He has co-authored all of 37signals’ books, including “Rework,” as well as the ‘minimalist manifesto,’ “Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application.” He also helps maintain the company’s popular blog, Signal vs. Noise, and is regularly invited to speak around the world about entrepreneurship, design, management and software.

clip_image002[9]David Heinemeier Hansson is the creator of Ruby on , the open-source web framework optimized for programmer happiness and sustainable productivity. He is also a partner at 37signals, a NYT best-selling author, a public speaker, a hobbyist photographer, and a gentleman racer. In 2005, he won Best Hacker of the Year 2005 at OSCON from Google and O’Reilly for his work on Rails. He’s co-author of Getting Real (over 40,000 copies sold) and Agile Web Development with Rails (over 100,000 copies sold). He was born in Copenhagen, Denmark.