Posts Tagged ‘Donna Marrin’

By Donna Marrin

Prevention is your best revenge

1. At Home

Lock personal information in a secure place at all times so nobody entering your home, invited or not, can gain access to it.

  • Purchase a personal shredder and shred all documents before you trash them: charge receipts, insurance forms, cheques, bank statements, expired charge cards, etc.
  • Keep a current photocopy (also in a locked, secure place) of every piece of information that you carry with you: your driver’s license, social security card, etc., for immediate referral if your purse or wallet is stolen.

2. Your Mail

It’s a fact of life that our mailboxes sit in isolation for most of each day; therefore, a locking mailbox is your wisest security measure. The more difficult it is to access, the less chance your mail will be targeted.

  • Remove mail as promptly as possible from your mailbox.
  • Be familiar with your billing cycles and follow up immediately if you notice any missing bills. Thieves will use stolen information to submit a “change of address” while paying the minimum charge on a bill, later requesting a new card with a new address. Before long, the thief is using your credit card without your knowledge.
  • Report immediately discrepancies on monthly statements.
  • Thieves have no access to your outgoing mail as long as you drop it directly into designated Canada Post collection boxes.
  • Before you go on vacation, call Canada Post to arrange a vacation hold.

3. Out and About

  • Never supply your Social Insurance Number unless it’s absolutely necessary. Ask if you can use a different form of ID instead.
  • When going out, plan to carry only the identification and credit or debit card that you know you will need to use and secure any extra cards in your locked area at home.
  • Never sign the back of a credit card. Instead, print “Photo ID Required” in the signature area.

4. Security Measures

  • When you create a password, don’t use obvious, locatable information: maiden name, birth dates, consecutive numbers, or parts of your SIN or phone number. And never keep written records of passwords.
  • Never divulge personal information over the phone, Internet or by mail, unless you’re certain you’re dealing with a legitimate organization and you were first to initiate contact. Exercise extreme caution when responding to sales promotions. Identity thieves will create phony promotional offers designed to glean personal information. They pose as bank representatives, lottery administrators, Internet service providers and other official-sounding business personnel. They will do whatever it takes to persuade you to reveal your personal information to them. Do you handle financial transactions over the Internet? If so, ask about their privacy/security policies: Is your personal information shared with other agencies? How secure is their server? How do they store personal information? If you are wary of their policies, discontinue your business with them.
  • Question security policies in your workplace, doctor’s office or any other organizations using your personal information, and know exactly who has access to it. Find out if your information will be shared with mailing list companies, marketing and survey companies or anyone else. Request that your information be kept confidential. Keep your purse or wallet locked in a secure place at work, and do the same with any administrative forms displaying your personal information.

5. Cheques

  • When you reorder cheques, pick them up at the bank instead of having them sent to your mailbox.
  • Have only your first initial and last name printed on your cheques. Not knowing how you sign your cheques will make it a lot more difficult for a thief to forge your full name, since banks keep your signature on file for comparison. It’s also a good idea to have your business address and phone number printed on cheques instead of your home information. Without access to your home address and phone number, a thief who steals your cheques will have difficulty infiltrating other accounts.
  • Never print your SIN or driver’s license numbers on your cheques. You can supply this information later, if absolutely necessary.
  • When paying your credit card account by cheque, do not write your entire account number on the “For” line. Many people view your cheque as it works its way through the payment process. If you supply only the last four digits of your account number, the credit card company can still identify your account.
    Be extremely protective of your personal information. Ask questions, no matter who requests access. Demand to know why they need your information, what they plan to do with it, how long they intend to keep it, who they plan to share it with and how you can feel confident with their security measures. Identity theft is a debilitating crime, and these simple precautions can save you months, if not years, of grief and damage to your financial status.

Fighting Back

If your credit cards or cheques have disappeared, acting fast is the best form of damage control. Identity thieves work against the clock and will abandon efforts the moment they sense detection. Your diligence is key.

  1. Contact your bank and/or credit card company the instant you notice that your cheques and/or credit cards are missing.
  2. File a police report immediately. You should also visit PhoneBusters, Canada’s anti-fraud call centre, to learn more about protecting yourself against fraud.
  3. Call in a fraud alert on your credit report by contacting the following Canadian credit bureaus: Equifax Canada and Trans Union Canada. To read more, visit Public Safety Canada.

 

Donna Marrin is a freelance Senior Writer/Editor specializing in corporate communications and advertising. She also founded and runs the Markham Village Writers. Visit her at www.markhamvillagewriters.com.

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By Donna Marrin

Sally Hogshead

Sally Hogshead

My company, Fascinate, helps companies become more fascinating. For instance, we help brands develop messages that fascinate consumers. We teach leaders how to persuade employees. We show marketers how to create more influential messages.

How did you start out?

I began as a copywriter in advertising and rose to a creative director. When I was 27, I opened my first advertising agency. I’ve always loved writing—passionately, wildly love it. I love when a brand needs to figure out who it is, what it stands for, why people should care. Nothing gets me more revved up than developing thoughts that leave the world an ever-so-slightly more interesting place than before those thoughts were thought.

Was there a time when you reached a ‘fork in the road’ where you chose the path that took you to where you are today? 

In 2003, during a pregnancy, doctors ordered me to quit my job and stay in bed until the baby was born. Let me tell you, bed rest is less fun than it sounds. I went from being at the top of my field to being unemployed, unable to even walk out the front door. It humbled me. It crushed me. To get through that time, I propped my laptop on my growing belly and began to write. Months passed. The pregnancy progressed well, and so did I. The baby grew big enough to jiggle my laptop when she kicked. Two things came out of this process. One was my first book, named RADICAL CAREERING. It was published in 2005, and you can download it free at. The other thing that came out of this process? My amazing and hilarious daughter, Azalea. (Oh, and for the record: delivering a baby requires less pain medication than birthing a book.)

Did you have any doubts, and if so, how did you overcome them?

I have doubts every single day! How do I overcome them? Big goals, strong caffeine, and a sharp kick in the ass.

In advertising, how much emphasis do you put on following instincts over going with the formula?

Formulas are intellectual, rational and predictable. Ads that follow formulas are easy to create and easy for a committee to approve, because they don’t require any original thought. The problem? Formulas lead to ads that are forgotten— or worse, ignored. Luckily, formulas can be tweaked. By understanding universal human behaviors, you can create messages that captivate consumers. In my book, FASCINATE, I explain how people and companies can influence behavior by applying the seven fascination triggers, which include mystique, lust, power, and trust.

What has your biggest learning curve been in terms of marketing your business?

Paperwork. (Fortunately, I have excellent delegation skills.)

Describe a day in the life…

Coffee at 6 am. Wake up at 6:15. Craziness ensues for the next twelve hours, during which time I’ll probably write a blog post, respond to emails, plan a speech, connect with my team on our latest project, have a call with my agent, reheat something in the fridge and scrounge for cookies or something sugary. Then dinnertime, after which my brain hits “off” whether I want it to or not. Around 11 pm, I make coffee to get me up the next morning.

You’re also a mom—how do you balance business and family?

I don’t have this one figured out yet. Every day is a work in progress. I find that it’s hard to be great at anything when you’re 50/50. I pick times to unplug, then I focus totally and blissfully on my kids.

Do you have a favorite business tool or resource?

Yes: social media, especially Twitter. (My Twitter username is @SallyHogshead, by the way, if you’d like to connect.) By following a wide range of authors and marketers and journalists and pop culture junkies, I can peek inside their minds, and learn how they think and work.

What is the one piece of advice you would like to give to others thinking about starting a business?

Aspire to be the dumbest person in the room.

By that I mean, surround yourself with people who are smarter than you—people who can challenge you and inspire you and push you to the next level. Working with smart people is the mack daddy. The be-all and end-all. It’s the single most important criteria for evaluating your current or potential job.

What is the key to your success?

Sheer refusal of mediocrity.

What inspires you?

My kids. Daily.

sally_hogshead_logo ABOUT SALLY HOGSHEAD Growing up with the last name Hogshead would give anyone an unconventional point of view. Today, Sally is a speaker, author, and nationally-acclaimed marketing expert.
During her second year in advertising, Sally won more awards than any other writer in the U.S., and was called “the most successful junior copywriter of all time.” She went on to guide world-class brands such as Aflac, Target, Godiva, and Coca-Cola. She’s frequently interviewed by media such as the New York Times and NBC’s Today Show, and the Globe and Mail described her as “The marketing mistress of captivation.”
Sally’s new book is titled, FASCINATE: YOUR 7 TRIGGERS TO PERSUASION AND CAPTIVATION. Curious to know how you persuade others? Find out in Sally’s “F Score” personality test, based on research of over 1,000 people, available for free here. Sally’s website is http://www.SallyHogshead.com, and she can be reached at Fascinate@SallyHogshead.com.

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By Donna Marrin

Tell me about your company.

Chirsine Ross

Christine Ross

Spider Marketing was an idea born years ago while working for other marketing services agencies and realizing the need for more discipline around the ideation piece within our industry. We’ve been in business for five years now and employ roughly 15-20 people. Our point of difference is the consistent delivery of BIG ideas through our unique innovation process called KiC™ (Knowledge inspired Creativity), which combines a series of proprietary ideation and information gathering tools with diverse creative talent and extensive marketing expertise that delivers measurable solutions. Working with such clients as Mattel, OLG, Energizer, Genzyme and Coca-Cola, Spider helps build their businesses by introducing unique marketing solutions to connect with and engage their

What were you doing before you decided to take the entrepreneurial leap and what inspired you to go for it?

I was home on maternity leave when I decided to go for it! I had been in the marketing services industry for 20 years at that point, working for various large multinational firms and it was an ideal time to rethink my future. I realized there wasn’t an agency in Canada that could provide me with the creative environment I needed to pursue my passion for real innovation! Fortunately, I was also in a personal position that allowed me to take such a risk. The more I spoke with respected friends and colleagues about my idea, the more inspired I became that my unique agency concept had legs. At that point, there was no stopping me; we officially launched in the fall of 2004.

How long was the process between concept and launch?

It probably took less than six months to make it happen. Truthfully, it isn’t difficult to set up a company in this country. The hardest part was coming up with a name that would work regardless of our life stage and/or size… much like naming a child. I’m fortunate to have great friends and contacts in the business, all very supportive in helping me get launched. I would highly recommend leveraging all your contacts once you decide to set up a business. You’ve probably helped a lot of people throughout your career—time for some reciprocity?

What was your biggest learning curve in terms of marketing your business?

You can’t slow down! You can’t take your foot off the accelerator. Celebrate your wins then get right back onto the new business bandwagon. Another lesson—you have to truly understand the notion of cash flow. It’s scary (in a good way), but it keeps you honest knowing you’re only as good as the money you have coming in! And you’re only as good as your next big idea. Running a business was harder than I had anticipated. The responsibility is overwhelming some days, but the rewards are so much richer. I could never go back now!

Describe a day in the life…

They’re all different and they’re all hectic and double-booked. But I wouldn’t have it any other way. Up at about 6:00 a.m. to work out/run; get three kids up, organized and dropped off at school. At my desk for 9:30 a.m. and work through the day until about 5:15 p.m. before racing home to start my ‘real job!’ (smile) I often describe my job as working ‘on the business’ rather than ‘in the business.’ Clients always come first—I specifically oversee the Mattel and OLG accounts, so I check in on those first. My secondary priorities are corporate issues as well as working on specific projects such as business planning, KiC development and other corporate initiatives. My partner (and husband) and I divide the work priorities as much as possible, and it all works for the most part. Most evenings include some work; reviewing presentations, checking emails. It’s definitely a balancing act.

What is your secret to balancing business and family?

A wise woman once told me that, as working moms, ‘we’re only as happy as our least happy child.’ So this is the real secret to my balancing act. My days are infinitely better when I know the kids are sorted and settled, so I make it a priority to keep them organized and check in as often as possible. Thanks to technology, the balancing act is much easier. I can be ‘working’ at home and ‘parenting’ at work. It’s VERY seamless. And in this day and age, everyone appreciates the need for a balancing act—you no longer have to hide your family while you’re at work or risk being perceived as taking your job ‘less seriously’ because you have kids. You also need to be patient and learn to let yourself off the hook! I also make sure I surround myself with great people who are supportive when I need it most. I do NOT try to do it all. I know what I’m good at and what I’m capable of getting done, so I do not agree to do anything that I know I can’t deliver (or die trying). I delegate a lot to a great team of supportive people, both at work and home. And I have an awesome, supportive husband—having him as my partner means we can check in regularly on all issues related to kids, home or work. It’s the perfect life! (A nice bottle of wine always helps too.)

Do you have a favorite business tool or resource?  

I always enjoy my time with the creative team and innovation resources. My favourite part of the day is coming up with ideas for our clients. I have many different KiC tools and resources for customizing these ideas by client and by business problem.  

What are some of the challenges of running your own business?

Always needing to come up with the answers, always needing to be ‘on’ for the team or for the clients, regardless of what might really be going on behind the scenes. Being a business owner means no longer having the luxury of spending someone else’s money, so we’re constantly aware of the business implications of every decision we make and how our decisions affect the team. This can be an innovation ‘crusher’ at times, so we constantly need to find ways to stay upbeat and positive no matter what!

What do you love most about running your own business?  

The flexibility and control of making decisions that we know are right for the business and not just for an anonymous stakeholder in another country! I personally love the thrill of generating new ideas for clients and seeing the excitement in their eyes when we’ve ‘nailed’ the concept! There is a direct correlation in your efforts and imagination to the results of the business, and that is a thrill and a joy as a business owner.

What would you say is the key to your success?

The key to our continued success is that we constantly push ourselves to re-invent, re-imagine and re-invest in new growth areas for the business. Overlay that with GREAT people and you have a winning formula. Our mantra is Great Ideas and Great People = Great Profits! Put your product and your people first and the profits will follow.
 
Do you have a source of inspiration?  

I am personally inspired by the team I work with. I need the energy of others to inspire my day, so being able to work with my husband, who is unbelievable smart and creative, and to be surrounded by a group of young, bright, creative and energetic people is a huge inspiration to me every day.

If you could give one piece of advice to others thinking about starting a business, what would it be?  

BE UNIQUE! Be VERY diligent in understanding and articulating your key point of difference within your market. Too many people sound too much the same and potential clients have trouble perceiving a difference. Find your unique angle/offering and articulate it clearly and concisely to the right group of people who can use this offering to help them in some way. Additional advice: you absolutely have to be passionate and tireless or you won’t succeed. You will often be rejected ten times out of eleven. You have to truly convey a passion for your product and never, ever give up.

Christine Ross founded Spider Marketing Solutions Inc., a Toronto-based, privately held full-service marketing communications agency, in 2004. A passionate and innovative leader in the promotional marketing industry, she brings close to twenty-five years of experience in marketing and sales promotion with several of Canada’s leading marketing and advertising agencies. During her career, Ross gained extensive experience as director, customer marketing and promotions with the CTV Television Network, where she launched the promotional marketing group. She was a senior vice president at Marketing Drive for five years, where she partnered with Rico DiGiovanni to build the agency’s reputation into one of the country’s best. In addition, her agency experience includes stints as general manager at the Takamatsu Group, Promotion Solutions Group, and Glavin and Associates. Christine also has a broad spectrum of related expertise in the packaged goods, beverage, retail and fashion industries. As a committed supporter of her industry, Christine was a founding member of the PMA (Promotion Marketing Association) Toronto Chapter and is currently the executive director of CAPMA (Canadian Association of Promotional Marketing Agencies), dedicated to elevating the awareness and professional standards of promotional marketing agencies in Canada. She is a frequent speaker at industry and related events. Ross currently lives in Toronto with her husband and business partner, Rico DiGiovanni, and their five children. To learn more about Spider Marketing Solutions Inc., visit www.spidermarketingsolutions.com. For additional information or to arrange an interview with Christine Ross, please contact Susan Willemsen at The Siren Group Inc. Tel: (416) 481-2889/Fax: (416) 481-6061/Email: thesirengroupinc@sympatico.ca.

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By Donna Marrin

Still have your Nurse Ratched shoes on? Good. Finish your coffee and let’s get at it.

Day 2, Step 1

1. Turn your attention toward the piles of “bonfire kindling” on the floor. (You might need another coffee at this point, but gulp fast. We have work to do.) Let’s start with the pile that was on your shelving. 

2. See all those old magazines, catalogues, newspapers, etc., that you forgot you had until now? Drop them all into your recycling bin. All of them. Victoria’s Secret included. The same goes for everything else in the pile that you know deep down in your gullet you’ll never look at again in this lifetime, since you barely have enough time to read your own advertising, much less everyone else’s. 

3. Knickknacks are dust collectors. Unless you’re certain that the pawn shop around the corner would give you lots of fast cash for them (in the event that you needed lots of fast cash) or little Johnny or Judy made them for you at school (priceless), they’re history. Get rid of them.

 4. Put all reference books and important manuals back up on your shelves—but not your J.R.R. Tolkien boxed set. Take that home, please. All loose-leaf reference materials may also be returned to your shelves, only after you have hole-punched and sorted the whole shebang into neatly labeled binders. 

Brief Pause

Expresso BeansYou might want to chew a big handful of those gourmet, chocolate-covered espresso beans right about now. Maybe even two handfuls.

 

Step 2

1. Face the pile of desk-drawer stuff on your floor. Sit down in front of it and get comfortable because you have to sort through all of it. (Might as well pull the garbage can over now too.) 

Desk Organizer2. Set aside your stapler, staple remover, box of staples, elastic bands, paper clips, scissors, box of pens/pencils/markers, letter opener, pushpins, highlighters, tape, post-it notes/notepad, correction tape and glue. If you don’t already have one of those divided trays that fit in your drawer, go to Staples2 and get one. (You’ve got exactly fifteen minutes—I’m timing you.)  

3. That was fast! Set the tray into your top drawer and sort all those supplies you set aside earlier into the little compartments. Now, doesn’t that look fab? You can find your scissors now without having to paw through old tissues and newspaper clippings and crushed packs of old soda crackers. 

Step 3

Keep the momentum going by turning immediately to the pile of paperwork you removed from your file drawer. (No more coffee beans, though; your foot tapping is really starting to get on my nerves.) 

1. Sort everything into two piles: SHRED and DON’T SHRED. 

2. Let’s work with the DON’T SHRED pile first, just in case you realize later that you put that million-dollar contract you just signed last week into the SHRED pile by mistake. 

file folders3. Crack open the box of crisp, new file folders that you also picked up at Staples when you bought the desk drawer tray. Neatly label each one and file all your paperwork. Well lookee here—your file drawer’s so tidy, you’ve found clients you never knew you had! 

4. Now for the easy part. Pick up the SHRED pile, walk over to your shredder, and go to town. 

Step Five

We’re down to the final lap—the icing on the cupcake: a tidy desk top. 

1. Wipe down your telephone and place it—no, not inside your desk drawer!—within arm’s reach on your desk. 

2. Don’t even think about putting any of the trinkety doodads in the pile back on your desk. You know where to put them. So hop to it. 

3. You are permitted a framed photo or two of someone extra special (preferably, someone you are acquainted with). Better yet, hang them on the wall. The pictures. Hang the pictures on the wall. 

4. Make sure your computer monitor is placed at an eye-to-screen distance of at least 25” and the top of your monitor is slightly farther away from your eyes than the bottom. It’s important to protect yourself against eyestrain; your clients may get the wrong impression if you enter a meeting with your eyes crossed. 

5. Now there’s finally enough room for your daily planner/desk calendar—essential, otherwise, if you’re like me, you would never know which way you were coming or going on any given day. And, of course, the other office essential: your coffee mug (on a coaster, please). 

2The go-to place for the tools you need to keep you organized all 365 days!

 

Donna Marrin is a freelance Senior Writer/Editor specializing in corporate communications and advertising. She also founded and runs the Markham Village Writers. You can visit their website at www.markhamvillagewriters.com

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By Donna Marrin

Is there anything more invigorating than working in an environment that you’ve clutter-busted? (Well, ok, yes, getting somebody else do the clutter-busting is a lot more invigorating, but that’s not our goal here. You’re on a budget, remember?)

Nurse Ratched

Nurse Ratched

If you’ve been avoiding the big cleanout like it’s an Ebola plague, then I’m your Nurse Ratched and I’m here to give you your booster shot. I challenge you right now to:

  1. Dig your calendar out from under the pile of refuse on your desk.
  2. Choose one afternoon and one morning in the very near future that you know you can commit to.
  3. Write Cleaning Day there in bold, black marker. 

(Keep in mind, you may need more than one afternoon and one morning, depending on your level of hoarding.) 

Got your new goal clear in your mind? Good. 

   4.   Now, get back to work.

***

Cleaning Day has arrived!

Hope you dressed comfortably—that means no seams that are pulling or stiletto heels1. …Ok. Enough stalling. Chug your coffee and let’s get to work.

Day 1

1. Transfer everything on top of your desk onto the floor. 

2. Empty your drawers (your desk drawers) and make another pile on the  floor. 

Office3. Make a third pile on the floor by removing everything that you’ve jammed into your wall or book shelves. (For obvious reasons, you are not permitted to set fire to the massive pile on the floor, even though it would be tempting to

4. Use a good cleaner to scrub down your entire desk and eliminate all the coffee rings, ink splotches and remnants of Bolognese sauce left over from dinner at your desk the other night. Clean your keyboard tray as well. 

5. Next, wipe all the chip and cookie crumbs from inside your desk drawers. While you’re at it, use a can of pressurized air to blow out all the snack bits you’ve dropped into your computer keyboard over the past year.

Clean Sweep6. Finally, sweep away the thick carpet of dust from your shelving (Wow! It’s not matte grey; it’s black acrylic!). No, you’re not done yet… Get a stepladder and do the ones at the top too, even though they’re eye level only to the NBA’s Yao Ming.

Ah, are you starting to smell the freshness? Spring is truly in the air! All right. That was the easy part. Go home and rest, and we’ll tackle the part you’ve been dreading in the morning…

  

Stay tuned for Part Two, Day Two tomorrow!

1Note the shoes Nurse Ratched wore in One Flew Over The Cuckoo’s ShoeNest.  They are considered comfortable shoes when you need to clean or manage crazy people.

 

Donna Marrin is a freelance Senior Writer/Editor specializing in corporate communications and advertising. She also founded and runs the Markham Village Writers. You can visit their website at www.markhamvillagewriters.com

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By Donna Marrin

Ah, that glorious summer weather we enjoyed on Good Friday… I took full advantage with a hike in breathtaking Awenda Provincial Park near Midland, Ontario. As I stood barefoot in the sand on the Georgian Bay shore, I marveled at the fact that it was only the second day of April (There should still be snow on the ground! Ice on the lake!), and here I was in a t-shirt, jeans rolled up, dipping my toes into the cold but bearable water. “If this is global warming, then global warming ain’t half bad,” I announced to my spouse. Later, I punished myself for such a thought by staying inside to do some research in order to educate myself about the real impact of increasing temperatures on our environment. This is what I learned:

  1. The ten hottest years on record have all occurred since 1990.
  2. With polar ice caps melting faster than they are able to develop, sea levels are increasing. Which means that most of our busy seaboard cities are destined to follow in the footsteps of Atlantis. So long, New York. Hello extreme population inland.
  3. Our majestic polar bears are headed for extinction. Polar bears use ice floes to travel great distances in order to be able to hunt their main food sources. With Arctic ice melting at an alarming rate, many of these creatures aren’t able to access the food supply they need to keep them fueled through their hibernation period.
  4. In the summer of 2007, the Northwest Passage was ice-free for the first time in history.
  5. Global warming puts marine life as we know it in peril. Increasing water temperatures create ‘reef bleaching’—a process that causes algae to die. No more algae means no more coral. No more coral means extinction for many marine species.
  6. Increasing weather extremes—a byproduct of climate change—bring on natural disasters such as tornadoes, heat waves, droughts and floods, and we pay dearly with loss of life and property.
  7. Over Alberta’s mountain ranges, the glaciers and snowpacks that serve as ‘water towers’ for the Prairies are receding. Prairie water levels in ponds, lakes and dugouts are shrinking, which will eventually lead to less water for irrigating crops and maintaining livestock and drinking water in rural regions.
  8. Water levels in our Great Lakes are receding more each year and this process will accelerate as we evolve into a hotter, drier climate.
  9. Heat waves generate more smog in our breathing air, which results in more temperature-related illnesses and deaths. Infectious diseases such as malaria‚ dengue and yellow fever could work their way northward as insects carrying these diseases migrate with the warming climate.
  10. Expect more frequent and larger avalanches in our western mountain parks as temperatures increase.
  11. Warmer spring and fall temperatures will extend the melting season of glaciers by at least a month in the southern Rocky Mountains. Glaciers less than 100m thick could disappear over the next 20 years.
  12. Migratory birds are extremely vulnerable to climate change effects, since they depend on a variety of habitats and sites. A large numbers of birds could be at risk of extinction.
  13. In the past few decades, 125 Arctic lakes have vanished, due to the thawing of permafrost. When this deep, normally permanently frozen ground thaws, lake water seeps away into the soil, draining the lake. As these lakes disappear, so do the ecosystems they support.
  14. Imagine no more maple syrup? Maple syrup production requires specific conditions for tapping sugar maples for their sap: freezing nights and warm days. Traditionally, maple syrup season lasts for about a month. Research from the University of Vermont shows that compared to the 1970s, the average modern extraction season starts a week earlier, but ends 10 days earlier and so is three days shorter. And could continue to shorten over time.

I hate to rain on the sunshine parade, but there you have it. I do believe that any steps we take to help protect our environment, no matter how small, are steps in the right direction.

What’s your opinion?

Donna Marrin is a freelance Senior Writer/Editor specializing in corporate communications and advertising. She also founded and runs the Markham Village Writers. You can visit their website at www.markhamvillagewriters.com.

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By Donna Marrin

It’s called “the Public Library” and it’s one of the few places left on this planet filled to capacity with FREE goods and services. I’ll use links to my own local library to show you some of what they have available.

Loaded With Business Resourcesclip_image002

Think it’s just a place to do homework or pick up the latest Stephen King novel? Think again. Your community library is an invaluable resource tool for any small business owner—a source of local area business directories, how-to books, legal aids, magazines and newspapers, low-fee or free business seminars; books on business theory, management, marketing, sales, leadership and time management.

The reference area offers directories containing a wealth of information: Canadian Key Business Directory; Canadian Subsidy Directory, Canadian Trade Index; Directory of Retail Chains in Canada; Exporter’s Encyclopedia, Financial Post Markets—Canadian Demographics; Fraser’s Canadian Trade Directory; Guide to Canadian Manufacturers; Market Research Handbook; National Services Directory; Scott’s Directories.

From your home office, you can access your local library’s online database to discover an extensive business research collection, including Canadian Business and Current Affairs, Career Cruising, The Small Business Resource Centre and Reference Canada. Their netLibrary eBook collection offers downloadable audio or ebooks covering all areas of business, marketing, leadership, accounting, e-commerce, economics, finance, careers, computer technology and much more.

Some of the reference directories you’ll be able to find: Canadian Key business Directory; Canadian Subsidy Directory, Canadian Trade Index; Directory of Retail Chains in Canada; Exporter’s Encyclopedia, Financial Post Markets—Canadian Demographics; Fraser’s Canadian Trade Directory; Guide to Canadian Manufacturers; Market Research Handbook; National Services Directory; Scott’s Directories.

A number of Canadian government links are also provided on the library database when you need to locate general information; start-up information; business plan development; information about incorporating a business; marketing information; financing; hiring; business research; exporting; research services.

Need a break from the routine? The library is one of the most relaxing places to escape to. Most have lounge-type areas filled with comfy chairs, where you can grab a magazine or newspaper and read without interruption. You’ll find a variety of different business magazines as well as several daily newspapers.

All this at your fingertips—and it doesn’t cost a dime.

How often do you visit your local library?

 

Donna Marrin is a freelance Senior Writer/Editor specializing in corporate communications and advertising. She also founded and runs the Markham Village Writers. You can visit their website at www.markhamvillagewriters.com

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By Donna Marrin

Chris Zownir

Chris Zownir

When Chris Zownir entered the corporate world 11 years ago as a commodities  trader, last on his mind was the thought that he would someday launch a business
very different from his financial career. “Although I enjoyed my job, I questioned
whether it was what I wanted to do for the rest of my life. I felt that I needed a change, but I had no idea what it was that I wanted.”

Zownir asked himself how he could apply the skills he’d developed in another field. He also asked: “What am I truly passionate about?” Althoughhe’d spent years working in a field demanding conformity to a highly conservative dress code, he harboured a fashion sense that he kept reigned in. “While working in finance during
the mid-nineties, the basic Bay Street wardrobe was pretty boring – grey and navy suits, white shirts. The only way to express my personal style was by wearing French cuffs and a distinctive pair of cufflinks.”

 Jumbo Jet cufflink

Jumbo Jet cufflink

Zownir discovered that manufacturers of unique cufflinks were few and far between. A light bulb blinked, and his idea to make cufflinks materialized – Not high-end cufflinks for special occasions, but a line that was a little quirky, stylish, affordable – a fun, everyday wear line that would appeal to his generation. “I wanted to design pieces that grab attention with their unique styling, but could also be worn to the office. Why save cufflinks just for special occasions? Isn’t every day a special occasion? Dress Up The Moment was the mission statement that came to mind.”

Avoiding risk, Zownir remained at his day job, using nights and weekends to source out suppliers and build on his idea. In early 2005, he incorporated his company, Cuffwear, and just before Christmas that year, he launched his Web site to target online shoppers.

Turntable cufflink

Turntable cufflink

In 2006, after hearing from several companies looking for custom logo cufflinks, he began developing a branch of his business that would appeal to
the corporate sector. Soon, he branched out once more by selling his line in stores. Zownir says, “By then, I realized that if I was to take my business to the next level, I had to quit my day job. The prospect was frightening. I enjoyed my job, but I didn‚t want to look back someday with regrets. My driving force was my passion for what I was doing with Cuffwear.”

In 2007, Zownir made the leap and has never looked back. Today, the three components of his business are online shopping, selling to retailers, and corporate custom orders. He now spends less time designing, more time handling the business side. With only occasional help from family and friends, and some sales reps, he recently hired his first employee of sorts, a business development consultant.

The future of Cuffwear? Instead of working to expand his business in different directions, Zownir plans to keep his focus on what he does best: creating a distinctive brand that helps his customers Dress Up The Moment.

Visit http://www.cuffwear.com to view the entire collection.

 

Donna Marrin is a freelance Senior Writer/Editor specializing in corporate communications and advertising. She also founded and runs the Markham Village Writers. You can visit their website at www.markhamvillagewriters.com

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