By Rick Sloboda Online visitors form a first impression of a website quicker than the blink of an eye — literally. It typically takes humans 300 to 400 milliseconds to blink. Meanwhile, scientific research led by Dr. Gitte Lindgaard at Carleton University in Ontario, reveals that websites have as little as 50 milliseconds to establish…
Tag Archive: Communication
An Interview with Terry O’Reilly, co-founder of Pirate Radio & Television, and host of the award-winning CBC radio series, “The Age of Persuasion.”
By Donna Marrin Tell us about your business and how you started it. Pirate is a creative post-audio production company. Essentially, we create the sound and music for TV and radio commercials. We create all sound effects, write the music, and direct all the voiceovers for both mediums. Pirate has eight sound directors in Toronto,…
BOOK OF THE MONTH
THE AGE OF PERSUASION: How Marketing Ate Our Culture, by Terry O’Reilly and Mike Tennant You’d have to be living in a cave to not realize that “advertising has insinuated itself into virtually every aspect of twenty-first century life” (to quote a line from The Age of Persuasion). Even in that cave, I bet there…
An interview with Rick Spence, president of Canadian Entrepreneur Communications & Business Columnist for The National Post
By Donna Marrin I have a great idea brewing for a start-up. How do I overcome those doubts hovering in the periphery? Many entrepreneurs are in such a hurry to launch their business that they skip important steps. Long before you open your doors to begin serving customers, you should be fine-tuning your product development…
Optimizing Your Press Release: Part 2
By Rick Sloboda Writing A Press Release – Advanced Tips In addition to the basic tips for writing a press release listed above, you can apply these advanced tips to further increase your press release’s exposure on the Web: Include keywords that editors, reporters, and bloggers might use to search for story ideas online. Research…
Optimizing Your Press Release: Part I
By Rick Sloboda A great press release can go along way in terms of gaining virtually free publicity for your business, especially in an increasingly digital media environment. Learning to combine old tricks and new in your press release composition and distribution can help you leverage the power of both traditional media outlets, such as…
Promises, Promises-The gap between the business message and civility
By Vida Jurisic Every small business in this country wants to be heard and is vying for client attention and retention with its message. But there is one BIG piece of the message machine that is growing really threadbare on delivery – it’s CIVILITY. Yep, you read right and I bet some of you are…
What's in a logo?
Along with your business name, your logo and word mark your meaning and say a lot about your company’s personality. Like dressing well in an interview, a clean, smart and iconic logo won’t guarantee success, but a bad one can send the wrong signal to your potential clients. Take for instance, Apple’s original logo: Now…
7 ways to build your brand with social media and 3 ways to ruin it.
Social media is becoming a force to be reckoned with in terms of building your company’s brand equity and strength. And according to brand expert Jennifer Bourn, there are a handful of steps you ought to take to maintain and build your brand’s value: 1. Secure your social media brand: Register your name and business…
10 secrets to improving your speaking skills.
Public speaking. It’s one of our most common phobias – an estimated 95% of us experience some anxiety or nervousness before we present. It’s no wonder that most of us never have a chance to improve our speaking skills: We are too busy avoiding it! Enrolling in a Toastmasters or Dale Carnegie course can go…
Tag Archive: Communication
Don’t Let Poor Website Design Hold Your Business Hostage: Part One of Three
By Rick Sloboda Online visitors form a first impression of a website quicker than the blink of an eye — literally. It typically takes humans 300 to 400 milliseconds to blink. Meanwhile, scientific research led by Dr. Gitte Lindgaard at Carleton University in Ontario, reveals that websites have as little as 50 milliseconds to establish…
An Interview with Terry O’Reilly, co-founder of Pirate Radio & Television, and host of the award-winning CBC radio series, “The Age of Persuasion.”
By Donna Marrin Tell us about your business and how you started it. Pirate is a creative post-audio production company. Essentially, we create the sound and music for TV and radio commercials. We create all sound effects, write the music, and direct all the voiceovers for both mediums. Pirate has eight sound directors in Toronto,…
BOOK OF THE MONTH
THE AGE OF PERSUASION: How Marketing Ate Our Culture, by Terry O’Reilly and Mike Tennant You’d have to be living in a cave to not realize that “advertising has insinuated itself into virtually every aspect of twenty-first century life” (to quote a line from The Age of Persuasion). Even in that cave, I bet there…
An interview with Rick Spence, president of Canadian Entrepreneur Communications & Business Columnist for The National Post
By Donna Marrin I have a great idea brewing for a start-up. How do I overcome those doubts hovering in the periphery? Many entrepreneurs are in such a hurry to launch their business that they skip important steps. Long before you open your doors to begin serving customers, you should be fine-tuning your product development…
Optimizing Your Press Release: Part 2
By Rick Sloboda Writing A Press Release – Advanced Tips In addition to the basic tips for writing a press release listed above, you can apply these advanced tips to further increase your press release’s exposure on the Web: Include keywords that editors, reporters, and bloggers might use to search for story ideas online. Research…
Optimizing Your Press Release: Part I
By Rick Sloboda A great press release can go along way in terms of gaining virtually free publicity for your business, especially in an increasingly digital media environment. Learning to combine old tricks and new in your press release composition and distribution can help you leverage the power of both traditional media outlets, such as…
Promises, Promises-The gap between the business message and civility
By Vida Jurisic Every small business in this country wants to be heard and is vying for client attention and retention with its message. But there is one BIG piece of the message machine that is growing really threadbare on delivery – it’s CIVILITY. Yep, you read right and I bet some of you are…
What's in a logo?
Along with your business name, your logo and word mark your meaning and say a lot about your company’s personality. Like dressing well in an interview, a clean, smart and iconic logo won’t guarantee success, but a bad one can send the wrong signal to your potential clients. Take for instance, Apple’s original logo: Now…
7 ways to build your brand with social media and 3 ways to ruin it.
Social media is becoming a force to be reckoned with in terms of building your company’s brand equity and strength. And according to brand expert Jennifer Bourn, there are a handful of steps you ought to take to maintain and build your brand’s value: 1. Secure your social media brand: Register your name and business…
10 secrets to improving your speaking skills.
Public speaking. It’s one of our most common phobias – an estimated 95% of us experience some anxiety or nervousness before we present. It’s no wonder that most of us never have a chance to improve our speaking skills: We are too busy avoiding it! Enrolling in a Toastmasters or Dale Carnegie course can go…
Tag Archive: Communication
Don’t Let Poor Website Design Hold Your Business Hostage: Part One of Three
By Rick Sloboda Online visitors form a first impression of a website quicker than the blink of an eye — literally. It typically takes humans 300 to 400 milliseconds to blink. Meanwhile, scientific research led by Dr. Gitte Lindgaard at Carleton University in Ontario, reveals that websites have as little as 50 milliseconds to establish…
An Interview with Terry O’Reilly, co-founder of Pirate Radio & Television, and host of the award-winning CBC radio series, “The Age of Persuasion.”
By Donna Marrin Tell us about your business and how you started it. Pirate is a creative post-audio production company. Essentially, we create the sound and music for TV and radio commercials. We create all sound effects, write the music, and direct all the voiceovers for both mediums. Pirate has eight sound directors in Toronto,…
BOOK OF THE MONTH
THE AGE OF PERSUASION: How Marketing Ate Our Culture, by Terry O’Reilly and Mike Tennant You’d have to be living in a cave to not realize that “advertising has insinuated itself into virtually every aspect of twenty-first century life” (to quote a line from The Age of Persuasion). Even in that cave, I bet there…
An interview with Rick Spence, president of Canadian Entrepreneur Communications & Business Columnist for The National Post
By Donna Marrin I have a great idea brewing for a start-up. How do I overcome those doubts hovering in the periphery? Many entrepreneurs are in such a hurry to launch their business that they skip important steps. Long before you open your doors to begin serving customers, you should be fine-tuning your product development…
Optimizing Your Press Release: Part 2
By Rick Sloboda Writing A Press Release – Advanced Tips In addition to the basic tips for writing a press release listed above, you can apply these advanced tips to further increase your press release’s exposure on the Web: Include keywords that editors, reporters, and bloggers might use to search for story ideas online. Research…
Optimizing Your Press Release: Part I
By Rick Sloboda A great press release can go along way in terms of gaining virtually free publicity for your business, especially in an increasingly digital media environment. Learning to combine old tricks and new in your press release composition and distribution can help you leverage the power of both traditional media outlets, such as…
Promises, Promises-The gap between the business message and civility
By Vida Jurisic Every small business in this country wants to be heard and is vying for client attention and retention with its message. But there is one BIG piece of the message machine that is growing really threadbare on delivery – it’s CIVILITY. Yep, you read right and I bet some of you are…
What's in a logo?
Along with your business name, your logo and word mark your meaning and say a lot about your company’s personality. Like dressing well in an interview, a clean, smart and iconic logo won’t guarantee success, but a bad one can send the wrong signal to your potential clients. Take for instance, Apple’s original logo: Now…
7 ways to build your brand with social media and 3 ways to ruin it.
Social media is becoming a force to be reckoned with in terms of building your company’s brand equity and strength. And according to brand expert Jennifer Bourn, there are a handful of steps you ought to take to maintain and build your brand’s value: 1. Secure your social media brand: Register your name and business…
10 secrets to improving your speaking skills.
Public speaking. It’s one of our most common phobias – an estimated 95% of us experience some anxiety or nervousness before we present. It’s no wonder that most of us never have a chance to improve our speaking skills: We are too busy avoiding it! Enrolling in a Toastmasters or Dale Carnegie course can go…
Tag Archive: Communication
Don’t Let Poor Website Design Hold Your Business Hostage: Part One of Three
By Rick Sloboda Online visitors form a first impression of a website quicker than the blink of an eye — literally. It typically takes humans 300 to 400 milliseconds to blink. Meanwhile, scientific research led by Dr. Gitte Lindgaard at Carleton University in Ontario, reveals that websites have as little as 50 milliseconds to establish…
An Interview with Terry O’Reilly, co-founder of Pirate Radio & Television, and host of the award-winning CBC radio series, “The Age of Persuasion.”
By Donna Marrin Tell us about your business and how you started it. Pirate is a creative post-audio production company. Essentially, we create the sound and music for TV and radio commercials. We create all sound effects, write the music, and direct all the voiceovers for both mediums. Pirate has eight sound directors in Toronto,…
BOOK OF THE MONTH
THE AGE OF PERSUASION: How Marketing Ate Our Culture, by Terry O’Reilly and Mike Tennant You’d have to be living in a cave to not realize that “advertising has insinuated itself into virtually every aspect of twenty-first century life” (to quote a line from The Age of Persuasion). Even in that cave, I bet there…
An interview with Rick Spence, president of Canadian Entrepreneur Communications & Business Columnist for The National Post
By Donna Marrin I have a great idea brewing for a start-up. How do I overcome those doubts hovering in the periphery? Many entrepreneurs are in such a hurry to launch their business that they skip important steps. Long before you open your doors to begin serving customers, you should be fine-tuning your product development…
Optimizing Your Press Release: Part 2
By Rick Sloboda Writing A Press Release – Advanced Tips In addition to the basic tips for writing a press release listed above, you can apply these advanced tips to further increase your press release’s exposure on the Web: Include keywords that editors, reporters, and bloggers might use to search for story ideas online. Research…
Optimizing Your Press Release: Part I
By Rick Sloboda A great press release can go along way in terms of gaining virtually free publicity for your business, especially in an increasingly digital media environment. Learning to combine old tricks and new in your press release composition and distribution can help you leverage the power of both traditional media outlets, such as…
Promises, Promises-The gap between the business message and civility
By Vida Jurisic Every small business in this country wants to be heard and is vying for client attention and retention with its message. But there is one BIG piece of the message machine that is growing really threadbare on delivery – it’s CIVILITY. Yep, you read right and I bet some of you are…
What's in a logo?
Along with your business name, your logo and word mark your meaning and say a lot about your company’s personality. Like dressing well in an interview, a clean, smart and iconic logo won’t guarantee success, but a bad one can send the wrong signal to your potential clients. Take for instance, Apple’s original logo: Now…
7 ways to build your brand with social media and 3 ways to ruin it.
Social media is becoming a force to be reckoned with in terms of building your company’s brand equity and strength. And according to brand expert Jennifer Bourn, there are a handful of steps you ought to take to maintain and build your brand’s value: 1. Secure your social media brand: Register your name and business…
10 secrets to improving your speaking skills.
Public speaking. It’s one of our most common phobias – an estimated 95% of us experience some anxiety or nervousness before we present. It’s no wonder that most of us never have a chance to improve our speaking skills: We are too busy avoiding it! Enrolling in a Toastmasters or Dale Carnegie course can go…
