By Eric Gilboord In addition to or independent of regular advertising activities, there is another area of marketing known as sales promotion. This includes special promotional activities like trade programs to sell more products to your distribution system, consumer programs for sales to end users, sampling, discounts, two-for-ones, bonus packs, premiums, contests, cross-company tie-ins and…
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By Ann Thomas and Jill Applegate Published by John Wiley & Sons ISBN: 9780470563557 Copyright (c) 2010 by Ann Thomas From the Book Jacket Your customers are talking about you. Are you listening? Whether they use social networks, online tools, or a myriad of other media, your customers are reviewing you, rating you, and ranting…
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