By Mark Wardell When it comes down to it, the success of a merger or acquisition is all in the planning. Bringing two distinct companies together means you end up with two of everything: two sets of corporate structures, two sets of company policies and two different and unique ways of doing business. Making the…
By Neville Pokroy Whenever I speak to people about marketing their businesses, the first question I always ask is: “How many ways are there to market your business?” Or, “How many marketing tactics are there?” My next question is: “How many have you tried?” Inevitably, the number mentioned is approximately five to ten different tactics….
By Neville Pokroy How the subconscious can drive success The subconscious business reality will be identified by a specialized team that uses proprietary tools to uncover fresh subconscious insights. These tools highlight a combination of cultural and organizational drivers that detail how customers and prospects operate relative to your business issue at hand. It then…
By Jeff Mowat (Continued from Monday) 3. Prove that you’re listening When a customer voices their dissatisfaction, stop whatever you’re doing, turn toward them and give them an expression of total concern. Listen without interrupting. Then prove that you’ve heard them. That means repeating and paraphrasing. IMPORTANT: make sure you tell them why you’re repeating…
By Ashley Jang To most business owners, running a business means that you often need to rely on postal service to ensure that business related documents and packages reach their destinations on time. So what happens if an organization like Canada Post decides to strike, preventing your critical business documents from going where they need…
By Eric Gilboord Why say No Some small business entrepreneurs want to own their own business in order to say Yes—Yes, I want to buy that desk. Yes, I’m going to hire you. Yes, I’ll take the assignment. Yes, I’m going to take today off. But the real power is in knowing when to say…
By Steve Slaunwhite I was flipping through the television channels and came across an interview with comedian, Steve Martin. You know, that “wild and crazy guy” who went on to make The Jerk, Cheaper By The Dozen and several other popular movies. When the interviewer asked Steve to provide some advice to those viewers with…
By Eric Gilboord In addition to or independent of regular advertising activities, there is another area of marketing known as sales promotion. This includes special promotional activities like trade programs to sell more products to your distribution system, consumer programs for sales to end users, sampling, discounts, two-for-ones, bonus packs, premiums, contests, cross-company tie-ins and…
By Steve Slaunwhite Recently, I’ve been coming across a lot of misinformation about prospecting. “You have to make a lot of cold calls,” one guru insists. “You must send out hundreds of pitch letters,” another advises. “You have to post five times a day on social media sites,” still another recommends. What these experts are…
By Ann Thomas and Jill Applegate Published by John Wiley & Sons ISBN: 9780470563557 Copyright (c) 2010 by Ann Thomas From the Book Jacket Your customers are talking about you. Are you listening? Whether they use social networks, online tools, or a myriad of other media, your customers are reviewing you, rating you, and ranting…
By Mark Wardell When it comes down to it, the success of a merger or acquisition is all in the planning. Bringing two distinct companies together means you end up with two of everything: two sets of corporate structures, two sets of company policies and two different and unique ways of doing business. Making the…
By Neville Pokroy Whenever I speak to people about marketing their businesses, the first question I always ask is: “How many ways are there to market your business?” Or, “How many marketing tactics are there?” My next question is: “How many have you tried?” Inevitably, the number mentioned is approximately five to ten different tactics….
By Neville Pokroy How the subconscious can drive success The subconscious business reality will be identified by a specialized team that uses proprietary tools to uncover fresh subconscious insights. These tools highlight a combination of cultural and organizational drivers that detail how customers and prospects operate relative to your business issue at hand. It then…
By Jeff Mowat (Continued from Monday) 3. Prove that you’re listening When a customer voices their dissatisfaction, stop whatever you’re doing, turn toward them and give them an expression of total concern. Listen without interrupting. Then prove that you’ve heard them. That means repeating and paraphrasing. IMPORTANT: make sure you tell them why you’re repeating…
By Ashley Jang To most business owners, running a business means that you often need to rely on postal service to ensure that business related documents and packages reach their destinations on time. So what happens if an organization like Canada Post decides to strike, preventing your critical business documents from going where they need…
By Eric Gilboord Why say No Some small business entrepreneurs want to own their own business in order to say Yes—Yes, I want to buy that desk. Yes, I’m going to hire you. Yes, I’ll take the assignment. Yes, I’m going to take today off. But the real power is in knowing when to say…
By Steve Slaunwhite I was flipping through the television channels and came across an interview with comedian, Steve Martin. You know, that “wild and crazy guy” who went on to make The Jerk, Cheaper By The Dozen and several other popular movies. When the interviewer asked Steve to provide some advice to those viewers with…
By Eric Gilboord In addition to or independent of regular advertising activities, there is another area of marketing known as sales promotion. This includes special promotional activities like trade programs to sell more products to your distribution system, consumer programs for sales to end users, sampling, discounts, two-for-ones, bonus packs, premiums, contests, cross-company tie-ins and…
By Steve Slaunwhite Recently, I’ve been coming across a lot of misinformation about prospecting. “You have to make a lot of cold calls,” one guru insists. “You must send out hundreds of pitch letters,” another advises. “You have to post five times a day on social media sites,” still another recommends. What these experts are…
By Ann Thomas and Jill Applegate Published by John Wiley & Sons ISBN: 9780470563557 Copyright (c) 2010 by Ann Thomas From the Book Jacket Your customers are talking about you. Are you listening? Whether they use social networks, online tools, or a myriad of other media, your customers are reviewing you, rating you, and ranting…
By Mark Wardell When it comes down to it, the success of a merger or acquisition is all in the planning. Bringing two distinct companies together means you end up with two of everything: two sets of corporate structures, two sets of company policies and two different and unique ways of doing business. Making the…
By Neville Pokroy Whenever I speak to people about marketing their businesses, the first question I always ask is: “How many ways are there to market your business?” Or, “How many marketing tactics are there?” My next question is: “How many have you tried?” Inevitably, the number mentioned is approximately five to ten different tactics….
By Neville Pokroy How the subconscious can drive success The subconscious business reality will be identified by a specialized team that uses proprietary tools to uncover fresh subconscious insights. These tools highlight a combination of cultural and organizational drivers that detail how customers and prospects operate relative to your business issue at hand. It then…
By Jeff Mowat (Continued from Monday) 3. Prove that you’re listening When a customer voices their dissatisfaction, stop whatever you’re doing, turn toward them and give them an expression of total concern. Listen without interrupting. Then prove that you’ve heard them. That means repeating and paraphrasing. IMPORTANT: make sure you tell them why you’re repeating…
By Ashley Jang To most business owners, running a business means that you often need to rely on postal service to ensure that business related documents and packages reach their destinations on time. So what happens if an organization like Canada Post decides to strike, preventing your critical business documents from going where they need…
By Eric Gilboord Why say No Some small business entrepreneurs want to own their own business in order to say Yes—Yes, I want to buy that desk. Yes, I’m going to hire you. Yes, I’ll take the assignment. Yes, I’m going to take today off. But the real power is in knowing when to say…
By Steve Slaunwhite I was flipping through the television channels and came across an interview with comedian, Steve Martin. You know, that “wild and crazy guy” who went on to make The Jerk, Cheaper By The Dozen and several other popular movies. When the interviewer asked Steve to provide some advice to those viewers with…
By Eric Gilboord In addition to or independent of regular advertising activities, there is another area of marketing known as sales promotion. This includes special promotional activities like trade programs to sell more products to your distribution system, consumer programs for sales to end users, sampling, discounts, two-for-ones, bonus packs, premiums, contests, cross-company tie-ins and…
By Steve Slaunwhite Recently, I’ve been coming across a lot of misinformation about prospecting. “You have to make a lot of cold calls,” one guru insists. “You must send out hundreds of pitch letters,” another advises. “You have to post five times a day on social media sites,” still another recommends. What these experts are…
By Ann Thomas and Jill Applegate Published by John Wiley & Sons ISBN: 9780470563557 Copyright (c) 2010 by Ann Thomas From the Book Jacket Your customers are talking about you. Are you listening? Whether they use social networks, online tools, or a myriad of other media, your customers are reviewing you, rating you, and ranting…
By Mark Wardell When it comes down to it, the success of a merger or acquisition is all in the planning. Bringing two distinct companies together means you end up with two of everything: two sets of corporate structures, two sets of company policies and two different and unique ways of doing business. Making the…
By Neville Pokroy Whenever I speak to people about marketing their businesses, the first question I always ask is: “How many ways are there to market your business?” Or, “How many marketing tactics are there?” My next question is: “How many have you tried?” Inevitably, the number mentioned is approximately five to ten different tactics….
By Neville Pokroy How the subconscious can drive success The subconscious business reality will be identified by a specialized team that uses proprietary tools to uncover fresh subconscious insights. These tools highlight a combination of cultural and organizational drivers that detail how customers and prospects operate relative to your business issue at hand. It then…
By Jeff Mowat (Continued from Monday) 3. Prove that you’re listening When a customer voices their dissatisfaction, stop whatever you’re doing, turn toward them and give them an expression of total concern. Listen without interrupting. Then prove that you’ve heard them. That means repeating and paraphrasing. IMPORTANT: make sure you tell them why you’re repeating…
By Ashley Jang To most business owners, running a business means that you often need to rely on postal service to ensure that business related documents and packages reach their destinations on time. So what happens if an organization like Canada Post decides to strike, preventing your critical business documents from going where they need…
By Eric Gilboord Why say No Some small business entrepreneurs want to own their own business in order to say Yes—Yes, I want to buy that desk. Yes, I’m going to hire you. Yes, I’ll take the assignment. Yes, I’m going to take today off. But the real power is in knowing when to say…
By Steve Slaunwhite I was flipping through the television channels and came across an interview with comedian, Steve Martin. You know, that “wild and crazy guy” who went on to make The Jerk, Cheaper By The Dozen and several other popular movies. When the interviewer asked Steve to provide some advice to those viewers with…
By Eric Gilboord In addition to or independent of regular advertising activities, there is another area of marketing known as sales promotion. This includes special promotional activities like trade programs to sell more products to your distribution system, consumer programs for sales to end users, sampling, discounts, two-for-ones, bonus packs, premiums, contests, cross-company tie-ins and…
By Steve Slaunwhite Recently, I’ve been coming across a lot of misinformation about prospecting. “You have to make a lot of cold calls,” one guru insists. “You must send out hundreds of pitch letters,” another advises. “You have to post five times a day on social media sites,” still another recommends. What these experts are…
By Ann Thomas and Jill Applegate Published by John Wiley & Sons ISBN: 9780470563557 Copyright (c) 2010 by Ann Thomas From the Book Jacket Your customers are talking about you. Are you listening? Whether they use social networks, online tools, or a myriad of other media, your customers are reviewing you, rating you, and ranting…
