By Darrell Cook Small business has an advantage over the big corporations – speed to market. In today’s fast paced information age, small businesses that send messages over the new digital channels are the ones that are reaping profits and gaining market share. Moreover, a sustaining communication strategy with a mix of a strong website,…
Tag Archive: Advertising
An interview with Sally Hogshead, Speaker, Author and Brand Innovation Consultant
By Donna Marrin My company, Fascinate, helps companies become more fascinating. For instance, we help brands develop messages that fascinate consumers. We teach leaders how to persuade employees. We show marketers how to create more influential messages. How did you start out? I began as a copywriter in advertising and rose to a creative director….
Branded Content 101
By Chris Advansun, Digital Content Strategist, Venture Communications All forms of marketing come down to good content. Search engine marketing attempts to attract users to what? Content. It could be a blog post, product demo, sales page, a Facebook page or a how-to video. But it’s all content. The same is true of social media;…
An interview with Christine Ross, Partner/Managing Director of Spider Marketing Solutions in Toronto
By Donna Marrin Tell me about your company. Spider Marketing was an idea born years ago while working for other marketing services agencies and realizing the need for more discipline around the ideation piece within our industry. We’ve been in business for five years now and employ roughly 15-20 people. Our point of difference is…
Moving Marketing From Your Eyes To Your Hands
By Mitch Joel – President, Twist Image & author of Six Pixels of Separation I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words “Social Media” as if it’s like saying, “I need a 30-second spot.” It’s a mistake. We keep on making…
Tech Tuesdays: Who says Canadians are social butterflies?
The cynical among us might be tempted to call the social media craze a fad. But if the results of new studies by Cossette and Coleman Parkes Research are any indication, social media vehicles like Facebook, Twitter and blogging are rapidly becoming to email what Blu-Ray or DVD was to VHS (remember that?). And because…
BRAND-BUILDING
By: Sandy Salmon When you start thinking about advertising your business and building your brand – be it product or service-based – you have to know what it is about your business that makes people keep coming back. What do you stand for? If you don’t know, I have to wonder how you’ve made it…
Tag Archive: Advertising
Small business: The new digital economy
By Darrell Cook Small business has an advantage over the big corporations – speed to market. In today’s fast paced information age, small businesses that send messages over the new digital channels are the ones that are reaping profits and gaining market share. Moreover, a sustaining communication strategy with a mix of a strong website,…
An interview with Sally Hogshead, Speaker, Author and Brand Innovation Consultant
By Donna Marrin My company, Fascinate, helps companies become more fascinating. For instance, we help brands develop messages that fascinate consumers. We teach leaders how to persuade employees. We show marketers how to create more influential messages. How did you start out? I began as a copywriter in advertising and rose to a creative director….
Branded Content 101
By Chris Advansun, Digital Content Strategist, Venture Communications All forms of marketing come down to good content. Search engine marketing attempts to attract users to what? Content. It could be a blog post, product demo, sales page, a Facebook page or a how-to video. But it’s all content. The same is true of social media;…
An interview with Christine Ross, Partner/Managing Director of Spider Marketing Solutions in Toronto
By Donna Marrin Tell me about your company. Spider Marketing was an idea born years ago while working for other marketing services agencies and realizing the need for more discipline around the ideation piece within our industry. We’ve been in business for five years now and employ roughly 15-20 people. Our point of difference is…
Moving Marketing From Your Eyes To Your Hands
By Mitch Joel – President, Twist Image & author of Six Pixels of Separation I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words “Social Media” as if it’s like saying, “I need a 30-second spot.” It’s a mistake. We keep on making…
Tech Tuesdays: Who says Canadians are social butterflies?
The cynical among us might be tempted to call the social media craze a fad. But if the results of new studies by Cossette and Coleman Parkes Research are any indication, social media vehicles like Facebook, Twitter and blogging are rapidly becoming to email what Blu-Ray or DVD was to VHS (remember that?). And because…
BRAND-BUILDING
By: Sandy Salmon When you start thinking about advertising your business and building your brand – be it product or service-based – you have to know what it is about your business that makes people keep coming back. What do you stand for? If you don’t know, I have to wonder how you’ve made it…
Tag Archive: Advertising
Small business: The new digital economy
By Darrell Cook Small business has an advantage over the big corporations – speed to market. In today’s fast paced information age, small businesses that send messages over the new digital channels are the ones that are reaping profits and gaining market share. Moreover, a sustaining communication strategy with a mix of a strong website,…
An interview with Sally Hogshead, Speaker, Author and Brand Innovation Consultant
By Donna Marrin My company, Fascinate, helps companies become more fascinating. For instance, we help brands develop messages that fascinate consumers. We teach leaders how to persuade employees. We show marketers how to create more influential messages. How did you start out? I began as a copywriter in advertising and rose to a creative director….
Branded Content 101
By Chris Advansun, Digital Content Strategist, Venture Communications All forms of marketing come down to good content. Search engine marketing attempts to attract users to what? Content. It could be a blog post, product demo, sales page, a Facebook page or a how-to video. But it’s all content. The same is true of social media;…
An interview with Christine Ross, Partner/Managing Director of Spider Marketing Solutions in Toronto
By Donna Marrin Tell me about your company. Spider Marketing was an idea born years ago while working for other marketing services agencies and realizing the need for more discipline around the ideation piece within our industry. We’ve been in business for five years now and employ roughly 15-20 people. Our point of difference is…
Moving Marketing From Your Eyes To Your Hands
By Mitch Joel – President, Twist Image & author of Six Pixels of Separation I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words “Social Media” as if it’s like saying, “I need a 30-second spot.” It’s a mistake. We keep on making…
Tech Tuesdays: Who says Canadians are social butterflies?
The cynical among us might be tempted to call the social media craze a fad. But if the results of new studies by Cossette and Coleman Parkes Research are any indication, social media vehicles like Facebook, Twitter and blogging are rapidly becoming to email what Blu-Ray or DVD was to VHS (remember that?). And because…
BRAND-BUILDING
By: Sandy Salmon When you start thinking about advertising your business and building your brand – be it product or service-based – you have to know what it is about your business that makes people keep coming back. What do you stand for? If you don’t know, I have to wonder how you’ve made it…
Tag Archive: Advertising
Small business: The new digital economy
By Darrell Cook Small business has an advantage over the big corporations – speed to market. In today’s fast paced information age, small businesses that send messages over the new digital channels are the ones that are reaping profits and gaining market share. Moreover, a sustaining communication strategy with a mix of a strong website,…
An interview with Sally Hogshead, Speaker, Author and Brand Innovation Consultant
By Donna Marrin My company, Fascinate, helps companies become more fascinating. For instance, we help brands develop messages that fascinate consumers. We teach leaders how to persuade employees. We show marketers how to create more influential messages. How did you start out? I began as a copywriter in advertising and rose to a creative director….
Branded Content 101
By Chris Advansun, Digital Content Strategist, Venture Communications All forms of marketing come down to good content. Search engine marketing attempts to attract users to what? Content. It could be a blog post, product demo, sales page, a Facebook page or a how-to video. But it’s all content. The same is true of social media;…
An interview with Christine Ross, Partner/Managing Director of Spider Marketing Solutions in Toronto
By Donna Marrin Tell me about your company. Spider Marketing was an idea born years ago while working for other marketing services agencies and realizing the need for more discipline around the ideation piece within our industry. We’ve been in business for five years now and employ roughly 15-20 people. Our point of difference is…
Moving Marketing From Your Eyes To Your Hands
By Mitch Joel – President, Twist Image & author of Six Pixels of Separation I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words “Social Media” as if it’s like saying, “I need a 30-second spot.” It’s a mistake. We keep on making…
Tech Tuesdays: Who says Canadians are social butterflies?
The cynical among us might be tempted to call the social media craze a fad. But if the results of new studies by Cossette and Coleman Parkes Research are any indication, social media vehicles like Facebook, Twitter and blogging are rapidly becoming to email what Blu-Ray or DVD was to VHS (remember that?). And because…
BRAND-BUILDING
By: Sandy Salmon When you start thinking about advertising your business and building your brand – be it product or service-based – you have to know what it is about your business that makes people keep coming back. What do you stand for? If you don’t know, I have to wonder how you’ve made it…
