Small Business

3 Things You’re Doing Wrong With Your Cold Emails

If you’re a small business owner who also acts as a sales person, you send out cold emails. We all know how difficult it is...
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Top 10 Gifts for Freelancers

Many small business owners rely on freelancers to help make their business a success. As the end of the year approaches, now’s the time to...
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3 Steps to Building a 2018 Content Calendar

Let’s face it; we can all be more organized. And one of the best ways to be more organized and therefore more productive in 2018...
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5 Stress-Free Networking Tips

One of the necessary evils of running a small business is networking. Meeting new people is hard. Putting yourself out there is scary. But, we...
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Creating Content That People Want to Share

In his book, Contagious: Why Things Catch On, Wharton professor Jonah Berger describes six types of content that people want to share. It’s a must-read for...
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Does Direct Mail Make Sense for Your Small Business?

When it comes to reaching your audience, the bigger the bang you can create — while spending as little as possible — the better your...
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3 Low Cost Ways to Reach New Customers

Customer acquisition is critical for businesses to survey. And while getting new customers is costlier than retaining existing customers, it doesn’t have to be cost-prohibitive....
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6 Tips to Choosing Promotional Products That Leave a Lasting Impression

We’ve all received promotional pens, t-shirts, and notepads, but can you say that any of those really helped cement a brand name in your mind?...
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Find The Right Tools for Your Small Business

Over the years I’ve started several small businesses and learned, often the hard way, that it’s important to have the right tools to be successful....
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