Small Business

Does Direct Mail Make Sense for Your Small Business?

When it comes to reaching your audience, the bigger the bang you can create — while spending as little as possible — the better your...
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3 Low Cost Ways to Reach New Customers

Customer acquisition is critical for businesses to survey. And while getting new customers is costlier than retaining existing customers, it doesn’t have to be cost-prohibitive....
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6 Tips to Choosing Promotional Products That Leave a Lasting Impression

We’ve all received promotional pens, t-shirts, and notepads, but can you say that any of those really helped cement a brand name in your mind?...
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Find The Right Tools for Your Small Business

Over the years I’ve started several small businesses and learned, often the hard way, that it’s important to have the right tools to be successful....
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Building a 2018 Marketing Plan For Your Small Business

With colder temperatures comes the end of the year, which means the time to start planning for a successful 2018 starts now. You know you...
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How to Win this Holiday Season

The holiday season is often the busiest time of year with the majority of business revenues generated in the fourth quarter. It can be a...
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3 Steps to Branding Your Business

Developing a brand for your business is more than just creating a logo. Your brand is what people think and feel when they interact with...
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What Small Businesses Can Learn from Turtles

All along the eastern seaboard, thousands of baby sea turtles are emerging from their nests and making their way to the open sea. On their...
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Finding a Stellar Intern for Your Small Business

Interns aren’t just for large corporations. In today’s world, small businesses have a lot to offer young university students who, in turn, can help you...
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