Archive for the ‘Promoting Your Biz’ Category

Optimizing Your Press Release: Part 2

By Rick Sloboda

Writing A Press Release – Advanced Tips

Rick Sloboda

In addition to the basic tips for writing a press release listed above, you can apply these advanced tips to further increase your press release’s exposure on the Web:

Include keywords that editors, reporters, and bloggers might use to search for story ideas online. Research your keywords using a free tool like Google Adwords.
Place your keywords in the areas most likely to be scanned by search engines, such as headlines and subheads.
Include relevant links within the text for the editor, blogger, or reader to find out more information, if desired.
Craft your headline with social media networking in mind. If your story is posted with a Twitter account, for example, the headline must fit within the 140-character limit. Also keep in mind, however, that there must be room for the story URL, and the Twitter user’s @name within these 140 characters.
Familiarize yourself with specifications of online news aggregators, such as Google News, which requires headlines to be between a minimum of two words in length, to a maximum of 22 for proper indexing.
Post your press release on your own website for additional exposure.

Strive to make your press release as ready as possible for easy dissemination through a wide variety of online channels, but ensure that you’ve double and triple checked it. If you’ve done your job well, your story could take on a life of its own online, and you’ll want to ensure the message that goes ‘viral’ is one you can be proud of.

Distributing Your Press Release

Traditionally, press releases have been distributed via snail mail, fax and email. In the interest of saving trees, a simple email, either sent individually, or using a mass email program, and follow up call can suffice.

To build your media contacts list, visit newspaper and magazine websites and look for a ‘Contact Us’ or ‘Masthead’ section. Most will include individual reporter and editor names, sections, email addresses and phone numbers. You can build your list according to the type of audience you want to reach, and have phone numbers ready to follow up after sending your release. Keep in mind that some magazines plan the stories they’re going to run months in advance, while newspapers tend to have stories assigned by the end of the week. If these specifics are not listed on their websites, try doing some good old-fashioned telephone research.

When emailing, include the press release content in the body of the email, in addition to attaching a PDF, in case the recipient is wary of opening attachments from unknown sources. Include your carefully crafted, eye-catching headline in the subject line.

For maximum online exposure, you can also submit your press release to a wire service. There are several wire services available at different prices (some at no cost) that allow you to specify which industries you want to reach. Some options include:

If you use one of these services, be sure to pay attention to their specific press release formatting requirements.

Measuring The Results of Your Press Release

The success of your press release can be measured in many ways, including the number of resulting print or online stories, the number of times your press release has been viewed, or how much additional traffic is driven to your website. Most online wire services display how many views each press release receives, and direct website traffic can be measured using tools, such as Google Analytics.

By learning how to combine traditional press release writing and distribution techniques with new ones customized for digital media, you’re on your way to taking advantage of the cost-effective marketing potential of the almighty press release.

Rick Sloboda is a Senior Web Copywriter at Webcopyplus, which helps designers and businesses boost online traffic, leads and sales with optimized web content. Clients range from independent retailers to some of the world’s largest service providers, including AT&T (formerly Cingular), Quest Diagnostics and Scotia Bank. Rick advocates clear, concise and objective website content that promotes readability and usability, and conducts web content studies with organizations in Europe and the U.S., including Yale University. He speaks frequently at web-related forums and seminars, including Small Business BC, Content Convergence & Integration, SUCCESS and HRMA. Rick also serves as a consultant to various organizations, such as the Web Development Advisory Committee at Vancouver, B.C.’s Langara College.

Posted by Lynnette in Driving Sales, Growing Your Biz, Promoting Your Biz on September 2nd, 2010

business/finance, Communication, Information, Journalism sourcing, Marketing, News release, Rick Sloboda, Sources, Technology/Internet

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Optimizing Your Press Release: Part I

By Rick Sloboda

Rick Sloboda

A great press release can go along way in terms of gaining virtually free publicity for your business, especially in an increasingly digital media environment.

Learning to combine old tricks and new in your press release composition and distribution can help you leverage the power of both traditional media outlets, such as newspapers and magazines, and newer ones, such as blogs and social media networks, to effectively get your message to your target markets.

What Has Changed?

A press release is defined as ‘a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value’ (Wikipedia).

Traditionally, when public relations and marketing professionals disseminated press releases to news media, that meant sending them to specific news editors and reporters via mail, fax, or email to consider running the story in print, or more recently, online.

However, as our focus increasingly shifts from print to digital, the role of mass media gatekeeper, normally reserved for editors and reporters, has expanded to include bloggers and regular Internet users who like to share stories they deem newsworthy with their friends and followers on social media sites. Public relations professionals must consider the power these new gatekeepers can have in propelling a story or brand message, since social networks can reach a large number of people if the story they post goes ‘viral’, or rapidly spreads across the Internet through endless networks of users.

As the PR landscape changes, certain techniques can help maximize exposure in this new landscape. For example, since online press releases are indexed by search engines, keyword optimization is a smart move. According to Melanie Waldmann, Social Media and Search Marketing Manager at Marketwire, 75% of public relations professionals now use keyword placement in their press releases. Releases can also be formatted with specific social media sites in mind, like Twitter, for instance, where headlines must fit within the 140-character status update limit.

Writing a Press Release – Basic Tips

Though the press release has evolved to adapt to the increasingly digital world, some essential elements remain the same. Following are some basic tips for writing traditional press releases that have stood the test of time:

Write your press release like a news story, with all the most important information (who, what, when, where, why) in the beginning (inverted pyramid). The less an editor has to change, the more likely your press release will be printed as is.

Example:

Poll: Internet Users Place More Weight on Web Design

Vancouver, B.C., June 3, 2009 — The demand for good web design is increasing, reveals a recent Webcopyplus online poll. Almost 25% of web users indicated “poor visual presentation” is the number one element that drives them away from websites.

Find a unique angle that makes your story newsworthy. For example, tie it to a recent event that made headlines or an upcoming holiday. Or, if your story has an unusual element, highlight it (e.g. ‘first ever,’ or ‘record breaking’).
Make your press release short; one page is ideal. News editors don’t have a lot of time to sift through long releases, and studies have shown that the average consumer of Internet content has an online attention span of just a few seconds.
Use widely understood terms to reach a wider audience.
Specify release date (immediate, or delayed) and ensure the timing is relevant.
Keep your release factual and avoid fluffy, sales-type writing.
Include quotes from authority figures, including sources within your company.
Include a call to action along with all the necessary information needed to act (e.g. enter a contest, visit a website, etc.).
Include a boilerplate at the end of the release. A boilerplate includes information about the source of the release that can be reused for subsequent releases. It should include basic company information and where the reader can go for further details on the company.

Example:

About Webcopyplus

Webcopyplus is a Vancouver, Canada-based web copywriting firm that helps designers and businesses increase online traffic, leads and sales with optimized web content. Clients range from independent designers to international service providers, including AT&T, Scotia Bank and 1-800-Got-Junk.

For more information, please contact:

[PR contact information]

Visit tomorrow to read Part 2 of Optimizing Your Press Release.

Posted by Lynnette in Driving Sales, Growing Your Biz, Promoting Your Biz on September 1st, 2010

business/finance, Communication, internet, Marketing, Marketwire, mass media, News release, OMERS, Social information processing, Social media, Technology/Internet, Website

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Where Do PR Ideas Come From?

By Will Dylan

As a small business owner looking to give your marketing a gigantic boost through PR activities that will score valuable publicity for your business, there’s one question that you’ll definitely encounter: where do the ideas come from to help you catch a reporter’s attention?

The usual advice often doesn’t cut it…

The usual advice on press releases is to announce things like new products, significant company events, and so on. Sound advice, but have you seen how many news releases are issued every day? Your 10th anniversary or new product isn’t likely to drive much coverage for you (unless the product is truly revolutionary).

If you want an endless supply of ideas, you need to stop thinking about what you are doing, and start thinking about what your customers are doing.

“Sell the Story, not the Store”

The old saw in the PR business is, “sell the story, not the store.” Look at what your customers are doing, how their lives are changing, and what that means to your business. Share that story with a reporter and position yourself as an expert in your field.

A great example…

The owner of a local maid service cashed in on some significant publicity for her small business by identifying a customer trend and sharing it with a reporter.

She noticed that, in her local market, she was seeing an increase in the number of residential households hiring her maids to clean their house once a week. Of particular interest was the fact that these were modest homes, usually owned by a typical suburban family with one or two kids, often with dual-income parents.

In asking some of her clients about their reasons for hiring her company, she found that “time” was at the top of the list; they wanted more time with their families and found that with their busy lifestyles, hiring a maid was one way to spend less time working around the house and more time doing things as a family. So, despite the added cost, these families found it worthwhile to pay for someone to clean their home.

The result…

The owner emailed a local reporter and highlighted the trend. She offered to be available to be part of a story if they wanted her to comment, and even lined up a client who was willing to have their home featured in the newspaper if they wanted a picture to go with the story.

The reporter took this information and added some facts about demographics in the local area that were changing the face of a number of local businesses. The result was a story that featured prominently the business owner and her maid service, resulting in thousands of dollars in free publicity.

Notice that she didn’t need to write a press release about a new product or something else that was all about her business. Instead, she found a story about her customers and tied it back to her business.

Ideas to attract publicity for your small business can come from activities you are undertaking, but you’ll find that you’ll get many more ideas from being observant about your customers’ needs and lifestyles.

About Will Dylan

Will Dylan created MarketingYourSmallBusiness.com, a top-ranked website for small business publicity and marketing advice for business owners. He also writes a blog featuring tips to help business owners grow their business through publicity.

Posted by Lynnette in Growing Your Biz, Promoting Your Biz on August 27th, 2010

business/finance, Marketing, Marketing your small business, Publicity for your business, Small business, Will Dylan

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Branded Content 101

By Chris Advansun, Digital Content Strategist, Venture Communications

All forms of marketing come down to good content. Search engine marketing attempts to attract users to what? Content. It could be a blog post, product demo, sales page, a Facebook page or a how-to video. But it’s all content. The same is true of social media; social media is all about connecting and sharing. Sharing what? Content. Having a content strategy is a natural and crucial extension of any company’s web presence and digital strategy, whether you’re a start-up or a small to medium-sized business.

When I talk about branded content, people sometimes think I’m talking about so-called advertorial or persuasive advertising content masquerading as editorial. The principle driving branded content is precisely the opposite. Instead of being intrusive and of minimal value to its audience, branded content creates real value, in the form of entertainment or information. This is what’s so exciting about this trend; instead of wrapping advertising around the content, brands can now be the content.

The strategy behind branded content doesn’t begin with a brand’s desired message. It starts with insights into a brand’s desired audience. We start by understanding our target audience, and then we create content that informs and entertains them. Then, having created a content property, we integrate the brand.

This insight is far from new. The first soap operas were developed by consumer product brands as a product placement vehicle. Those original soaps entertained and captivated the audience responsible for household purchasing while subtly (and sometimes blatantly) introducing products. What’s new is not the basic tactics of branded content but the fact that the costs of digital content creation and distribution have lowered dramatically. Even small companies can inexpensively produce high-quality content and distribute it on platforms like Facebook, iPhone, Hulu, Vuze and YouTube. Today, you don’t need to have the budget of Proctor & Gamble to produce a scripted drama and get it in front of millions of viewers. What you do need, however, is a strong concept, high-quality production and built-in virality.

A modern-day example of branded content is OpenForum.com, an online destination full of insightful content for businesspeople. The property is entirely supported by American Express. It’s a great example of branded content in action.

Instead of spending on an advertising campaign, AMEX invested in its own digital media property, OpenForum.com. They recruited a bunch of celebrity authors and high-profile bloggers to contribute articles and videos on marketing, management, finance and other subjects. Then they used social media to generate buzz and attract audience.

AMEX uses the site and its content as a way to generate leads for AMEX Open, one of its credit products for small businesses. You can apply for the card right on the site, which gets tons of traffic because of its fantastic search and social media optimization. And this is just one example. Many other brands are creating and distributing their own dramatic web series, reality shows and other types of content.

I believe it’s an exciting time for brands and marketers to start exploring and forging their futures with branded content. That’s why I founded the inaugural Branded Content Summit, taking place in Toronto on June 4. It is a gathering where companies, marketers, content producers and media convene to understand and profit from the shift toward branded content. For more information, visit www.brandedcontentsummit.com

About Chris Advansun

Chris Advansun is an entrepreneur, writer, digital media expert and marketing professional. He has co-founded a handful of start-up companies and volunteer initiatives. He currently lives in Toronto, where he works as a digital content strategist for Venture Communications, an integrated marketing communications firm.

Posted by Lynnette in Promoting Your Biz on May 11th, 2010

Advertising, Brand, Branded content, Branding, Business, business/finance, Chris Advansun, Communication, Communication design, Marketing, Social media, Technology/Internet, VENTURE COMMUNICATIONS

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Moving Marketing From Your Eyes To Your Hands

By Mitch Joel – President, Twist Image & author of Six Pixels of Separation

I have a personal gripe with anyone who questions what Social Media can do for their business.

We toss around the words “Social Media” as if it’s like saying, “I need a 30-second spot.” It’s a mistake. We keep on making it, and things have to start changing soon before it becomes a hollow term (or worse, a fad). Unlike other media channels, Social Media is many different types of content (text, images, audio and video) with many different types of platforms and channels on which the content plays out (Blogging, video sharing sites, virtual worlds, Podcasting, micro-Blogging, online social networks, photo sharing, mobile, widgets, apps, etc…). It’s not push marketing and it’s not pull marketing either, it’s more of a group expression (to steal a concept that Clay Shirky discusses in his outstanding, best-selling business book, Here Comes Everybody) where a concept can be explored, shared, posted elsewhere, mashed-up, expanded upon or completely re-invented.

Sounds confusing? It is.

One person’s Twitter feed is another person’s spam pit. What works for a brand in Facebook might crash and burn on YouTube. Some people are still experiencing great ROI from their current efforts in Second Life, and while many are quick to call MySpace as dead as Friendster, there are many musicians, filmmakers, authors and artists who still have a healthy and robust community (that keeps on growing) on MySpace with no plans of slowing down.

Social Media isn’t a fad, but big brands can make it look like it is.

We tend to measure the success of Social Media using traditional mass media metrics (audience size, amount of advertising revenue, etc…). We’re getting it all wrong. Social Media is not about advertising… it’s about Marketing. Authentic Marketing. Ethical Marketing. Social Media is about creating engagement with consumers and getting those that are uber-excited about your brand to connect even closer (to the brand and other denizens or evangelists). In essence, we’re mining for the quality over quantity of people who can best connect to our brands, but we continually stumble into the mass media metrics trap.

Will big brands only care when Facebook has 500 million users?

Facebook recently surpassed 400 million users, and it’s somewhat humorous (and a little bit tragic) to think that brands and marketers usually only care about a channel or opportunity when the masses are there (as if 10 million is paltry). The smarter brands are slowly weaning themselves off of this very traditional metric and are starting to look at who they are connected and not how many people they are connected to.

So, what’s the big deal?

The old Web and traditional mass media were always about “eyes” – how many people were looking at the content (remember in the early days of the Web, how excited we all got over the amount “eyeballs” and “stickiness” our websites had?) Social Media changes the body parts from “eyes” to “hands”. What are people doing with this content? What are they creating with it? How are they sharing it? How are they re-inventing and creating their own pieces of content around it?

It’s a big deal. It’s a big change.

Do your own brand analysis and figure out how much of your content, media and marketing can people simply look at with their eyes versus their ability to use their own two hands to really do stuff with it (and that includes very simple stuff like writing a short review)?

It’s a great question to ask, and I wonder how many times it has been asked in the boardrooms across this great, big world?

Mitch Joel is President of Twist Image — an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller. You can find him here: www.twistimage.com/blog

Posted by Lynnette in Promoting Your Biz, Tech Tuesdays on April 13th, 2010

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5 Myths Of Online Marketing – Part 2

By: Ryan Freeman

We’re back for part two of the list I began yesterday [link to first post], talking about our Top 5 Online Marketing Myths.

3. Search Engines Are Your Friend

Myth: Search engines are the best thing to happen to business owners – cancel all other advertising!

Background: Many business owners think that search engines exist to promote the interests of website owners by providing a steady stream of traffic. They view search engines as the saviour of small businesses – a reliable source of endless free business leads.

Fact: A search engine’s only responsibility is to the user – not the website owner. As above, search engines live and die on their ability to provide the most relevant results to a user, thereby creating loyalty and trust in the user. If the results are not relevant, the user might switch to a different engine (just ask Yahoo! how that works).

Best Practice: Enjoy the traffic you get from the search engines, and keep working to maintain or increase the flow of leads. Seek to diversify your traffic sources. Remember that a search engine has no loyalty or responsibility to you, so the moment your competitors position themselves as being more relevant, they will get your traffic. Don’t become complacent or you will lose market share – and the search engines will offer no sympathy or comfort.

4. Meta Tags Are The Secret Sauce

Myth: If I cram the right keywords into meta tags often enough into the pages of my site, I will rank higher in the search results.

Background: Like keyword density, this fable keeps hanging around, likely because it, too, offers a simple and easy solution to the complex problem of search rankings. A decade or more ago, search engines placed some weight on the values in the “keywords” and “description” meta tags on a Web page. The meta tags are not visible to users of the website, but provided some contextual information for the robots crawling the site. As you can imagine, this was quickly exploited – and quickly devalued.

Fact: Search engines ignore the “keywords” tag. So should you. Stuffing it full of off-topic, repeated permutations of your generic keywords won’t help you, but it might hurt if you’re flagged as a spammer. The “description” tag won’t help with rankings, but can certainly help attract clicks as this descriptive text is often used to form your listing in the search results.

Best Practice: Write short, inviting descriptions of two or three sentences, including the key phrases targeted so that your listing will appear more attractive to a search engine user. As with keyword density, if your software or search marketing consultant focus is on meta tags, it’s time to cut your losses and run.

5. A No. 1 Ranking Is The Key To Riches & Success

Myth: If I can rank number one for “lawyer,” my law firm will have customers lined up for eternity.

Background: It’s true that having a number-one ranking on a search engine will drive much more traffic than a lower ranking, but as search terms become increasingly longer, it’s more and more important to focus on ranking for specific and relevant terms, not just one-word generic queries. If you’re practicing real estate law, it won’t do you any good to have a stream of traffic looking for a good DUI attorney. Additionally, ranking for obscure terms is vanity if no one is searching for those phrases.

Fact: Keyword research is an essential first step in building a website. Before the design, before the content, you need to know what phrases are best for you to target. There are several free keyword research tools available online to help you build a suitable list.

Bonus Fact: No ethical search marketing firm will guarantee search engine rankings, simply because no one can guarantee the behaviour of a third party – in this case, the search engine. Often the firms that promote guaranteed rankings will also mandate that they get to select the keywords. This leads to money being wasted on irrelevant, low-competition keywords where ranking is more easily achieved but is of little value.

Best Practice: Research your targeted keyword phrases at the beginning of your project and continually expand and revise your list. Target more generic (but relevant!) terms on the top-level pages and more specific terms on sub-pages of your site. By siloing your content, you will paint a thematic picture for the search engines, rank for the appropriate terms and provide a better experience for the user – which leads to more conversions and a profitable business.

Truth be told, this topic could easily be expanded into a twenty-post series dealing with myth and misinformation, but it’s my hope that the points I’ve outlined here will help you avoid costly mistakes and the occasional snake oil salesman.

Got questions or disagreements? What are your favourite SEO myths? Post your responses in the comments below.

Ryan Freeman is a fifth-generation small business owner and the founder of Strider Inc., an online marketing firm providing SEO consulting and online marketing strategies for businesses and non-profit groups. You can contact Ryan through the Strider Inc. website, email or by phone at 800-314-8895.

Posted by Lynnette in Promoting Your Biz on January 28th, 2010

Keyword density, Keyword optimization, Keyword research, Marketing, Ryan Freeman, Search engine optimization, SEO Copywriting, Web search engine, World Wide Web

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5 Myths Of Online Marketing – Part 1

By: Ryan Freeman

In my line of work, I am blessed to encounter many businesses of all shapes, sizes and varieties. From Mom-n-Pop retailers to international manufacturers, there are some truths that invariably apply when it comes to online marketing. When it came time to pick a topic for this post, I thought: “Does the world really need another ‘Intro to Web Marketing’ post?” When barely half of all small businesses even have a website, I think the answer is clear.

There is much that can be said to explain what online marketing is, but for this post I want to talk about what is isn’t. And so, based on conversations with clients over the past fifteen years, here is my list of the Top 5 Web Marketing Myths.

1. Keyword Density

Myth: It is essential to have “keyword density” on each page of X%.

Background: The myth of keyword density is one that just doesn’t seem to go away. No matter how many times it is discounted, keyword density keeps resurfacing in cheap ebooks and low-grade SEO tools. I think this particular myth has survived for as long as it has simply because it creates an easy and understandable metric for people new to SEO, regardless of its effectiveness.

Fact: Using Google as an example (because they do deliver up to 80% of North American Web search traffic), there are reportedly hundreds of factors, each weighted differently, with the weights being adjusted daily. If you spend your time trying to find the right trick for today’s algorithm, you’re just putting yourself further behind tomorrow, as your competition invests in proven long-term strategies. Also, content written with keyword density in mind does not have a natural flow and will usually appear awkward to readers.

Best Practice: Build relevant and topical content that engages users, on a site that is well structured and easily crawlable by the search engines. Even if keyword density was a reality, it’s no good to you if your site is blocked by flash, forms or bad coding. If you come across any SEO “gurus” or software packages that advise a target keyword density, ask for your money back and run.

2. Search Engines Are The Enemy

Myth: Search engines are adversaries that must be deceived.

Background: It’s not uncommon to see business owners frustrated by what they perceive to be a lack of justice on the part of the search engines. Of course, to the business owner, the “injustice” is ranking a competitor higher in the search results. No matter that the competition has a professionally developed website with engaging content and links from authoritative sites, while the offended business relies on a site built by the owner’s fourteen-year-old nephew who’s really good at video games.

Fact: Search engines live and die on relevance. They are not able to suggest which is the better business, but rather, they offer results in order of relevancy to the searchers’ query. For the most part, that relevance is determined based on what clues you offer up in your site’s content and structure, along with the references to your site in links on other sites.

Best Practice: Don’t try to fool the search engines by playing dirty tricks like stuffing keywords in the text, or hiding type on the page. Not only will you be creating a poor experience for your potential customers (and likely driving them to your competitor’s professionally crafted site), but you run the risk of being penalized or banned by the search engines for employing spamming tactics. Instead, make sure you have your Web pages grouped into themed “silos” of information and write in a way that matches the searcher’s terminology. The more you can appear naturally relevant, the higher you will be ranked by the search engines – without the potential downfalls.

Tune in tomorrow for the three remaining Online Marketing Myths. In the meantime, let me know what you think about the first two in the comments below.

Posted by Lynnette in Promoting Your Biz on January 27th, 2010

Internet marketing, Keyword density, Marketing, Ryan Freeman, Search engine optimization, SEO Copywriting, Web design, Web search engine

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Is social media a trend that’s too big for your business to ignore?

If it felt like everyone was talking about Twitter last year, it wasn’t your imagination. According to the Global Language Monitor, which documents, analyzes and tracks trends in language, Twitter was the top word of 2009, beating out other trendy words like H1N1, 2.0, Deficit and, of course, Obama.

That’s not all. According to Nielsen Online, Twitter grew 1,382% – and that was just from February 2008 to 2009! Other social media sites like Facebook and LinkedIn also saw impressive growth.

Forrester’s Nate Elliott says the social craze is here to stay and Canadians are the world leaders in embracing it. In fact, he says 57% of us use social networks like Twitter, Facebook and LinkedIn at least once a month. (Americans are second, trailing at 51%.)

Okay. So how does all this twittering, facebooking and linking in impact your business?

It turns out some Canadian marketers like Vancity and Molson have been using social media for 3 or 4 years. For the rest of us—social networking newbie’s—we have some catching up to do.

Forrester developed a cool tool your business can use to better understand your customers who use social media. Check it out here.

And the Harvard Business Blog’s David Armano, offers some additional insight with his six social media trends for 2010:

1. As networks continue to fill with noise, more will allow users to select the chatter they most want to hear.

2. Most companies will use social technology to find effective ways to serve customers more economically.

3. Businesses will become more savvy at providing incentives to increase activity within their networks.

4. Companies will formalize how their employees can—and should—use social media network to interact directly with customers.

5. As many organizations ban social networks on work PCs, smartphones will become the social media vehicle of choice.

6. Email sharing will become so ‘Year 2000’ as more websites allow users to share information directly through networks—why email when you can tweet?

What’s your experience with social media been like? How do you plan on taking advantage of the power of social networks in 2010?

Posted by Lynnette in Promoting Your Biz on January 26th, 2010

Blog hosting services, Online social networking, Social media, Social network service, Twitter

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« Older Entries

Archive for the ‘Promoting Your Biz’ Category

Optimizing Your Press Release: Part 2

Where Do PR Ideas Come From?

5 Myths Of Online Marketing – Part 2

3. Search Engines Are Your Friend

4. Meta Tags Are The Secret Sauce

5. A No. 1 Ranking Is The Key To Riches & Success

5 Myths Of Online Marketing – Part 1

1. Keyword Density

2. Search Engines Are The Enemy

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