6 choices to keep your laptop safer on the go.

Hurry

Your laptop isn’t the only thing to go with you when you’re on-the-go, which is why it’s a good time to think about how it gets around. Whether you’re carrying an ultralight Ultrabook or hefting some serious power with a desktop replacement, you need to give some thought to treating your portable to the protection…

Your small business needs to shed light on energy savings.

Karen Ras, Director, Corporate Relations - Enersource

Across Ontario, businesses continue to seek ways to save costs and be more energy-efficient. Enersource is once again working with Nedco, our program service provider, to help small businesses in Mississauga become more energy-efficient through the Small Business Lighting Program. Among the various incentives under this program, the Ontario Power Authority (OPA) is offering qualifying…

Go Eco and win a Toyota Prius c!

Staples GO ECO (20120411)

For the next seven weeks we’re making a virtual trip across Canada from Staples to Staples in a digital Toyota Prius c, showing off this cool new car, and letting you know what we’re doing to make things a little greener from coast to coast. This is your chance to Go Eco and make your…

Toshiba’s L770 focuses on style and value.

Toshiba L770 Open

The L770 provides desktop computer performance in a laptop designed with style and value. Featuring a bright, 17’3” display, the L770 makes even the biggest spreadsheets much easier to read, thanks to Toshiba’s TruBrite HD display technology.  This laptop also offers 8GB of RAM and 750GB of hard drive storage, enough room to run the…

Which social media platforms are best for YOUR business? Three essential q’s to ask.

Social media 3D crossword on white background

By Mark Wardell Social media can be a highly effective marketing and PR tool. Talk to the marketing experts and you’ll learn about all kinds of new strategies that have emerged to help businesses reach their target audiences and connect with media online: platforms like Facebook, Twitter, Pinterest, YouTube and LinkedIn. As a business owner,…

Asus puts the ultra in Ultrabook with the Zenbook UX21

ca420190_1_enl

If you’re on the go you know how important it is to have a portable that’s light, powerful, with long, reliable battery life. The Asus Zenbook UX21 is the right blend of performance and design, combined as part of a new generation of compact notebooks that are perfect for the business professional who values maximum…

Top 5 Tips for Better Laptop Battery Life

iStock_000018548961XSmall

This week we’re making it easier than ever to get into a new laptop, so we thought we’d take a look at the one thing that all laptop owners can agree they’d like more of: battery life! On Monday we looked at Ultrabooks; powered by Intel Core processors, they’re optimized to get the most out…

So what’s the deal with Ultrabooks?

IntelLogo

You’ve probably heard the term Ultrabook thrown around a lot, and you might be wondering what it is. There seem to be Ultrabooks from almost every computer manufacturer, so what are they, and why do you want one? The term “Ultrabook” is an unofficial standard set out by Intel. Intel’s a pretty big organization, putting…

Earth Hour: We’re taking it easy on the planet, are you?

staples_earth_hour

Part of our mission at Staples is to source and create products that aren’t just great to use, they’re environmentally friendly too. We’ve spent a lot of time evaluating the right green products, and we’re taking steps to change policies and habits in our stores and hour head offices to lower our impact on the…

The Asus N53SN: Meet the media power-house for your desktop!

ca375391_1_enl

The Asus N53SN is a media powerhouse for users who want solid performance and multimedia at home and in the office. Featuring the latest in Intel Core i7 and Nvidia GeForce graphic processors, the N53SN can plow through the most data-intensive tasks, which makes it a good choice for professionals who work with large, graphically-rich…

Category Archives: Growing Your Biz

Shopping small business for the holidays

By Ashley Jang As we approach the holidays our televisions sets, favourite websites and radio stations are inundated with advertisements from companies showing off their coolest gift ideas. It can be challenging for a small business to compete and show shoppers why they should be shopping at their local small business instead. With the craziness…

BANG! The generation divide is hitting home. Are you prepared?

By Neville Pokroy Boomers vs Generation Y—the generational divide is making an impact on business and we all need to start dealing with this reality. Whether they are our customers or clients or vendors or referral sources or employees or partners, the differences in these generations need to be taken into consideration whether we like…

The Importance of Client Relationships

By Mark Wardell Remember that old saying, “you never get a second chance to make a first impression?” Well, it’s true. Building a relationship begins the moment you say “Nice to meet you.” Even sooner, if your new potential client has learned anything about you or your business before you first meet (online impressions count,…

Can the subconscious drive business strategy? Part II

By Neville Pokroy How the subconscious can drive success The subconscious business reality will be identified by a specialized team that uses proprietary tools to uncover fresh subconscious insights. These tools highlight a combination of cultural and organizational drivers that detail how customers and prospects operate relative to your business issue at hand. It then…

Can the subconscious drive business strategy? Part I of II

By Neville Pokroy Given the competitive environment today, organizations need to find ways of developing unique ways to compete. So, can strategizing at the subconscious level enable organizations to reach deep within in order to truly differentiate themselves in a compelling, relevant and authentic manner? According to Margaret Reynolds, owner of Reynolds Consulting, LLC, in…

How to Write a Perfect Blog Post: 10 Tips

By Sarah Fudin You have a story that everybody wants to hear, but how do you get people to your blog? The perfect blog post is about more than just great content. In fact, the way you format your post is almost paramount to the actual content itself. Readers may not even realize that they…

Small Business… Big Event!

By Randy Cooray How would a small business owner feel if they had the ability to reach out to a 1,000,000 customers in the span of three weeks? The location of your company is crucial, but there are certain scenarios that exist where small business owners can capitalize in a temporary setting. The City of…

Keeping customers when things go wrong: Five keys to turning upset customers into fans, PART II

By Jeff Mowat (Continued from Monday) 3. Prove that you’re listening When a customer voices their dissatisfaction, stop whatever you’re doing, turn toward them and give them an expression of total concern. Listen without interrupting. Then prove that you’ve heard them. That means repeating and paraphrasing. IMPORTANT: make sure you tell them why you’re repeating…

Keeping customers when things go wrong: Five keys to turning upset customers into fans, PART I

By Jeff Mowatt When it comes to dealing with dissatisfied customers, most business owners and managers believe that money back guarantees and/or exchange policies will fix the problem. Lousy strategy. Money back guarantees and exchanges may fix the problem, but they do nothing to fix the relationship. Policies don’t fix relationships—people do. When I speak…

You have mail: 9 ways to click with customers

By Darrell Cook With social media grabbing the lion’s share of attention these days, you might be overlooking one of the most useful tools in your marketing arsenal. Compared with trendier online channels, it may seem a bit, well, old-fashioned, but it’s not—remember email? One groundbreaking study called email “one of the most successful computer…

Category Archives: Growing Your Biz

Shopping small business for the holidays

By Ashley Jang As we approach the holidays our televisions sets, favourite websites and radio stations are inundated with advertisements from companies showing off their coolest gift ideas. It can be challenging for a small business to compete and show shoppers why they should be shopping at their local small business instead. With the craziness…

BANG! The generation divide is hitting home. Are you prepared?

By Neville Pokroy Boomers vs Generation Y—the generational divide is making an impact on business and we all need to start dealing with this reality. Whether they are our customers or clients or vendors or referral sources or employees or partners, the differences in these generations need to be taken into consideration whether we like…

The Importance of Client Relationships

By Mark Wardell Remember that old saying, “you never get a second chance to make a first impression?” Well, it’s true. Building a relationship begins the moment you say “Nice to meet you.” Even sooner, if your new potential client has learned anything about you or your business before you first meet (online impressions count,…

Can the subconscious drive business strategy? Part II

By Neville Pokroy How the subconscious can drive success The subconscious business reality will be identified by a specialized team that uses proprietary tools to uncover fresh subconscious insights. These tools highlight a combination of cultural and organizational drivers that detail how customers and prospects operate relative to your business issue at hand. It then…

Can the subconscious drive business strategy? Part I of II

By Neville Pokroy Given the competitive environment today, organizations need to find ways of developing unique ways to compete. So, can strategizing at the subconscious level enable organizations to reach deep within in order to truly differentiate themselves in a compelling, relevant and authentic manner? According to Margaret Reynolds, owner of Reynolds Consulting, LLC, in…

How to Write a Perfect Blog Post: 10 Tips

By Sarah Fudin You have a story that everybody wants to hear, but how do you get people to your blog? The perfect blog post is about more than just great content. In fact, the way you format your post is almost paramount to the actual content itself. Readers may not even realize that they…

Small Business… Big Event!

By Randy Cooray How would a small business owner feel if they had the ability to reach out to a 1,000,000 customers in the span of three weeks? The location of your company is crucial, but there are certain scenarios that exist where small business owners can capitalize in a temporary setting. The City of…

Keeping customers when things go wrong: Five keys to turning upset customers into fans, PART II

By Jeff Mowat (Continued from Monday) 3. Prove that you’re listening When a customer voices their dissatisfaction, stop whatever you’re doing, turn toward them and give them an expression of total concern. Listen without interrupting. Then prove that you’ve heard them. That means repeating and paraphrasing. IMPORTANT: make sure you tell them why you’re repeating…

Keeping customers when things go wrong: Five keys to turning upset customers into fans, PART I

By Jeff Mowatt When it comes to dealing with dissatisfied customers, most business owners and managers believe that money back guarantees and/or exchange policies will fix the problem. Lousy strategy. Money back guarantees and exchanges may fix the problem, but they do nothing to fix the relationship. Policies don’t fix relationships—people do. When I speak…

You have mail: 9 ways to click with customers

By Darrell Cook With social media grabbing the lion’s share of attention these days, you might be overlooking one of the most useful tools in your marketing arsenal. Compared with trendier online channels, it may seem a bit, well, old-fashioned, but it’s not—remember email? One groundbreaking study called email “one of the most successful computer…

Category Archives: Growing Your Biz

Shopping small business for the holidays

By Ashley Jang As we approach the holidays our televisions sets, favourite websites and radio stations are inundated with advertisements from companies showing off their coolest gift ideas. It can be challenging for a small business to compete and show shoppers why they should be shopping at their local small business instead. With the craziness…

BANG! The generation divide is hitting home. Are you prepared?

By Neville Pokroy Boomers vs Generation Y—the generational divide is making an impact on business and we all need to start dealing with this reality. Whether they are our customers or clients or vendors or referral sources or employees or partners, the differences in these generations need to be taken into consideration whether we like…

The Importance of Client Relationships

By Mark Wardell Remember that old saying, “you never get a second chance to make a first impression?” Well, it’s true. Building a relationship begins the moment you say “Nice to meet you.” Even sooner, if your new potential client has learned anything about you or your business before you first meet (online impressions count,…

Can the subconscious drive business strategy? Part II

By Neville Pokroy How the subconscious can drive success The subconscious business reality will be identified by a specialized team that uses proprietary tools to uncover fresh subconscious insights. These tools highlight a combination of cultural and organizational drivers that detail how customers and prospects operate relative to your business issue at hand. It then…

Can the subconscious drive business strategy? Part I of II

By Neville Pokroy Given the competitive environment today, organizations need to find ways of developing unique ways to compete. So, can strategizing at the subconscious level enable organizations to reach deep within in order to truly differentiate themselves in a compelling, relevant and authentic manner? According to Margaret Reynolds, owner of Reynolds Consulting, LLC, in…

How to Write a Perfect Blog Post: 10 Tips

By Sarah Fudin You have a story that everybody wants to hear, but how do you get people to your blog? The perfect blog post is about more than just great content. In fact, the way you format your post is almost paramount to the actual content itself. Readers may not even realize that they…

Small Business… Big Event!

By Randy Cooray How would a small business owner feel if they had the ability to reach out to a 1,000,000 customers in the span of three weeks? The location of your company is crucial, but there are certain scenarios that exist where small business owners can capitalize in a temporary setting. The City of…

Keeping customers when things go wrong: Five keys to turning upset customers into fans, PART II

By Jeff Mowat (Continued from Monday) 3. Prove that you’re listening When a customer voices their dissatisfaction, stop whatever you’re doing, turn toward them and give them an expression of total concern. Listen without interrupting. Then prove that you’ve heard them. That means repeating and paraphrasing. IMPORTANT: make sure you tell them why you’re repeating…

Keeping customers when things go wrong: Five keys to turning upset customers into fans, PART I

By Jeff Mowatt When it comes to dealing with dissatisfied customers, most business owners and managers believe that money back guarantees and/or exchange policies will fix the problem. Lousy strategy. Money back guarantees and exchanges may fix the problem, but they do nothing to fix the relationship. Policies don’t fix relationships—people do. When I speak…

You have mail: 9 ways to click with customers

By Darrell Cook With social media grabbing the lion’s share of attention these days, you might be overlooking one of the most useful tools in your marketing arsenal. Compared with trendier online channels, it may seem a bit, well, old-fashioned, but it’s not—remember email? One groundbreaking study called email “one of the most successful computer…