Get Your Marketing Ready for 2019
While marketing is not a new business function, the way you approach marketing has shifted dramatically in the last few years. If you’re stuck using legacy systems or an antiquated approach, you’re falling behind — and fast. Now’s the time to get your marketing ready for 2019 as we enter the last quarter of 2018 and plan for what’s ahead. Here are a few things you can do to prepare.
Set Up Your Analytics
Not a data scientist? You don’t have to be with the tools available to you today. Google Analytics and other data-rich sources can give you insight into what’s happening with your customers and your business. These insights are immensely valuable when deciding your strategic next steps and uncovering your progress toward your goals. Don’t rely on guesswork. Set up your analytics tools to start seeing the real picture of what’s happening with your company.
Build Your Content Machine
Content marketing has been hailed King for years now, and it doesn’t look like it’ll lose its spot on the throne anytime soon. But it’s not enough to just create content for the sake of posting something on your website. You must deliver value if you want your readers to turn into customers.
Before you ring in the New Year, make a plan for how you’ll produce content, but more importantly, how you’ll produce quality content. Focus on how your content will serve your potential and current customers, and the rest will fall into place.
Create an Email Marketing Plan
Did you know that 86% of consumers prefer email for communicating with a business? That’s right. Email marketing is far from dead. Consumers today want to hear from the businesses they care about. With that said, consumers are equally ruthless when it comes to hitting the unsubscribe button, so those emails have to be worth their spot in the inbox.
For 2019, revisit your email marketing plan by answering a few questions. Do your readers know who your email is from? Do your subject lines tell a realistic story about what’s inside? Are you offering value to the person opening your email and reading? If you can say yes to all of those, your email marketing plan is ready for the New Year.
Set Up Automation
Robots and programs are making professional’s lives easier by automating mundane tasks. Now you can avoid burnout and the cost of investing in an assistant by automating many of your tasks, such as social media posts and email marketing. You’ll be able to nurture those leads in a way that feels authentic without having to spend hours on follow-ups. By setting up your automation before 2019 rolls around, you’ll be able to streamline your efforts and surge ahead as soon as the last chorus of Auld Lang Syne is sung.
2019 Can Be Your Year
2019 can be your year if you make it that way. All it takes is some thought, planning, and a little bit of setup work now as we watch 2018 come to a close. What you do today will pay off in dividends down the road. Are you ready?