By Neville Pokroy
How the subconscious can drive success
The subconscious business reality will be identified by a specialized team that uses proprietary tools to uncover fresh subconscious insights. These tools highlight a combination of cultural and organizational drivers that detail how customers and prospects operate relative to your business issue at hand. It then uncovers and sequences a detailed strategic roadmap to the ideal solution for that issue.
Sounds crazy? Can you think of a really good practical reason why a company such as Starbucks even exists? They are, by far, the most expensive coffee shop around; their coffee and other products are a little weird, and they speak a really strange language. Yet, the growing customer base has a real affinity with the store, with the brand, with the image. The brand resonates with people because of an instinctive feeling, an association with something cool, and a gut feeling that it “just feels right for me.” They just love the idea of Starbucks.
By truly understanding these subconscious drivers and by allowing these drivers to positively collide with the conscious reality, a brand new set of creative ideas will be born. 
In real life, this process worked so well for a top paediatric hospital that the resulting marketing and fundraising campaigns broke records in the industry, and the $100MM annual fundraising target was met two years ahead of schedule. As a consequence, top paediatric hospitals from around the world have conducted extended site visits to this institution to study its stakeholder engagement and marketing practices.
Big Bang for Business is not for the faint of heart or for the complacent. If you are comfortable with the status quo, it is not for you. It’s for the bold and the driven. If you are launching something new or wish to put the past behind you and want to dominate your market, consider Big Bang for Business.
Neville Pokroy is a principal of Mastermind Solutions Inc. He runs the Marketing practice, which includes strategic marketing planning and execution, and now also includes the Digital Umbrella. Neville has over 25 years experience in corporate marketing and consulting in entrepreneurial businesses across an extensive range of industries. Neville’s special skills include the ability to translate his corporate marketing expertise into a disciplined set of marketing skills ideal for entrepreneurial businesses. If you have any questions, please contact neville@mastermindsolutions.ca or 905-886-2235
