The last time I blogged about business plans, I explained why planning is a roadmap to success. But if it’s so important, why do so few entrepreneurs take time to draft one? Scott Shane at Case Western has a few interesting theories, but I think he’s hit on something with what he calls the “Just…
Continue Reading »
Many entrepreneurs make the mistake of believing that successful branding is something only big companies with big budgets can pull off successfully. The truth is, while a great logo, tagline and consistent voice for your communications is important, one-to-one relationship building is the most effective way to evolve a strong brand, even for small businesses…
Continue Reading »